Luxury News

Dernières nouvelles

Automobile de luxe et durabilité
02 | 11 | 21
News, Automotive

Luxury cars and sustainability: what are the challenges?

For a long time, luxury cars were considered fuel-hungry, polluting and incompatible with the notion of respect for the environment. Today, however, they seem to be trying to attract a clientele that...
ysl
07 | 10 | 21
Fashion, News

Paris Fashion Week Spring/Summer 2022: Analysis

After London, Milan, New York ... it is in Paris that the last shows of the Fashion Week Spring-Summer 2022 took place. With a lot of glitter, XXL volume and international celebrities, the city of...
Beyoncé et JAY- Z x Tiffany & Co.
27 | 09 | 21
Fashion, Food & Wine, News

Luxury and pop culture: A winning mix and match

From partnerships to exclusive collaborations, it is not new for luxury to flirt with diverse and varied universes, sometimes even opposite. However, accelerated by the pandemics, a need for...
NFT et luxe
31 | 08 | 21
News

NFT & luxury - The advantages of a growing system

It's impossible not to have heard about it. Closely linked to blockchain, NFTs have recently revolutionized the luxury and art market. At the height of digitalization, need for authenticity and new...
BNPL - Klarna
23 | 08 | 21
Fashion, News

« Buy Now, Pay Later » : a trend that is confirmed

Although customers have finally found their way back to physical stores, online sales sites continue to grow and try to build customer loyalty through targeted strategies. Illustration with "Buy Now...
Allure
03 | 08 | 21
Fashion, News

Brand strategy: from media to retail

Aware of the challenges and opportunities, the press and media world in general is now opting for a strategy based on a unifying branding and a new way to monetize its content.Between e-commerce,...
Sport et luxe
23 | 07 | 21
News

How is luxury investing in the sports sector?

We know the special relationship between luxury and sport.More than a simple link, it is here the whole storytelling of the houses which is based on common identities. But these partnerships seem to...
Bottega Veneta
28 | 06 | 21
News

What future for storytelling?

After the era of "short news" and "snacking content", brands seem to want to share their identity through more detailed, more profound content, and above all on a medium they control, like Bottega...