Luxury Sessions - Image illustration
Short programme

Luxury Sessions

Sup de Luxe's Luxury Sessions enable you to decipher the luxury sector and learn more about its trends and future. Whether you're a novice or want to expand your knowledge, this adaptable programme (pack of 2, 4 or 6 modules) aims to enrich your expertise in this prestigious business.

  • 2,5 ECTS / module
  • 1350€
  • July and Nov. 2024
  • Up to 3 weeks
  • EN
Pack de 2, 4 ou 6 modules Pack of 2, 4 or 6 modules

Luxury Sessions

Programme overview

Sup de Luxe's Luxury Sessions offer a unique immersion in the world of luxury, with a fully flexible programme. This flexibility means you can tailor your course to suit your needs and interests. Structured around six themed modules, each session is taught by industry experts to help you develop your skills and strengthen your expertise.

Programme

6 modules to choose from
Educational goals
  • 1 - Understanding the history, origins and culture of the luxury sector
  • 2 - Design, implement and lead a marketing and communication plan according to the specificities of the luxury market and its customers
  • 3 - To know the evolution of the luxury market and the art market
  • 4 - Know how to implement a 360° marketing strategy based on the customer experience
  • 5 - To know the initiatives of luxury brands in terms of global, economic, social and environmental performance
  • 6 - Knowing how to lead an innovative project in the luxury sector from conception to development
Assessment methods

The final grade includes the presentation of a personal project and active participation during the course of the module.

MODULE #1

  • History of luxury through the centuries, emergence of brands and evolution of sectors

  • Culture and fundamentals of luxury

MODULE #2

  • From "accessible" luxury to "ultra-luxury

  • Branding

  • From luxury to luxury tech: the exponential importance of digital

  • Social networks: real areas of expression for brands and communities of internet users

  • Influencers

  • NFT and brand strategies

MODULE #3

  • The ever-narrowing boundary between Art and Luxury

  • Craftsmanship, beauty and rarity and the new symbolism of collaborations

  • Explaining a creative process

  • Art and craft

MODULE #4

  • From product marketing to customer marketing

  • Gen Z, Y and Alpha

  • The emergence and confirmation of unique experiences

  • Extreme customisation programmes

MODULE #5

  • Luxury and sustainability: a synergy or an antinomy?

  • Brands and the ecological footprint

  • Circular economy

  • Respect for biodiversity

MODULE #6

  • Environmental analysis, market research and marketing mix

  • Analysis of financing needs, legal and fiscal form

Why join Sup de Luxe's Luxury Sessions?

Sup de Luxe capitalises on its expertise and know-how to develop high-quality short programmes. In collaboration with renowned teachers, lecturers and researchers, the Institute supports participants in developing their skills, thereby consolidating their luxury expertise.

Intervenants Sup de Luxe
Programme flexibility

The Luxury Sessions offer an adaptable programme, allowing participants to choose from a pack of 2, 4 or 6 modules according to their specific interests and needs. This flexibility allows them to adapt their training path and deepen their knowledge in the areas that interest them most. It's the perfect format for professionals who want to enhance their skills and understand developments in the luxury sector.

cgt geraldine dobey 2024
Lecturers expertise

Each module is taught by industry experts, giving participants privileged access to in-depth knowledge and unique perspectives on the key issues facing the luxury industry. This expertise enables them to learn from the best professionals and benefit from top-quality teaching.

Certificate

At the end of the Luxury Sessions, a school certificate is issued to participants, certifying that the programme has been successfully completed and that ECTS credits have been obtained.

N.B.: Each module is equivalent to 2.5 ECTS credits.

Pace of the Luxury Session

A 100% customisable programme

The principle of the Luxury Sessions is to allow participants to customise their course programme through a choice of 6 modules. Each module consists of lectures and case studies, with particular emphasis on the need for participants to develop 360-degree thinking on the subjects covered.

Duration
  • Start dates in July and November
  • From 2.5 days to 3 weeks depending on the number of modules chosen
Structure
  • 15 hours per module

How to enrol for the Luxury Sessions?

Prerequisites and admission procedures

If you have a disability and would like to join us, you can find out more by visiting our accessibility page or by directly contacting our disability coordinator, Ms Clémentine de Goy Soulier.

    • 3rd of 4th year undergraduate French or international students
    • English at professional level compulsory (the entire programme is taught in English)
    • Complete the application form on this page
    • Send an application (CV and diplomas) to the programme manager, Ms Anne Flogny ([email protected])
    • Attend an oral interview via Teams

    Application deadline: Up to the start date of the programme, except for students requiring a visa, who must apply 8 weeks before the start date.

     

Request information
Association EDC will process your personal information to contact you and to inform you about the program of your choice for the upcoming two terms. Afterwards, your data will be deleted.

You may exercise the rights of access, deletion, rectification, opposition, limitation and portability, by post to Association EDC, Post office box 221 of Barcelona, or by email to [email protected]. Likewise, if the interested party considers it appropriate, they can lodge a claim to the Spanish Data Protection Agency.

Moreover, you can contact our Data Protection Manager by email to [email protected], or by post to Grupo Planeta, At.: Data Protection Manager, Avda. Diagonal 662-664, 08034 Barcelona.