MSc Luxury Gastronomy & Wine Management
The MSc Luxury Gastronomy & Wine Management is designed to enable you to grasp, understand and master the specific world of the food industry and its current developments.
- Initial training, Presential
- 36300€
- October 2024
- 2 years (admission in 1st year), 1 year (admission in 2nd year)
- English
Presentation of the programme
This programme combines gastronomic and oenological know-how with sales, marketing, communication and global distribution techniques and is a key player in higher education.
"This programme is a fundamental idea and an absolute necessity” - Thierry Desseauve, Wine journalist
Strengths of the programme
Delivered entirely in English, the MSc Luxury Gastronomy & Wine Management is designed to enable you to grasp, understand and master the specific world of the gourmet food sector and its current developments.
Educational objectives
The MSc Luxury Gastronomy & Wine Management is designed to:
- Transmit all the necessary skills to future professionals in marketing, sales and distribution of these high-end products in France and abroad
- To create a pool of young managers and entrepreneurs for the food, gastronomy, wine and spirits sector, as well as the hotel and restaurant industry
Learning methods
- The Master of Science requires a full-time commitment. The course schedule includes morning and afternoon sessions, and on some days the course extends into the evening.
- Your learning is guaranteed by an advanced and participatory teaching method that includes lectures, exercises, problem-based learning cases and field projects.
Pace of training
- 1st year: Initial
- 2nd: Initial
Targeted diploma
This programme is labelled MSc (Master of Science) by the Conférence des Grandes Ecoles
Statistical data
- Number of students : N/A
- Satisfaction rate: N/A
- Insertion rate: N/A
- Drop-out rate: N/A
- Survey return rate: N/A
Evaluation methods
The evaluation methods are: continuous controls, mid-term exams and dissertation
Programme
Semester 1
- Ethics, corporate social responsibility and sustainability
- Entrepreneurship ecosystem
- Corporate finance
- Strategic management
- Management information system and Project Management
- Self-development
- French as a foreign language
Semester 2
- Business development
- Human Resources Management
- Entrepreneurial Finance and Accounting Management
- Supply chain and logistics
- Big Data and knowledge management
- Business English
- Career Development Workshops
Luxury Management (60 hours)
- Introduction and luxury field through times and places
- Definitions of luxury sector, the figures, the holdings, codes and values to work in this industry
- Luxury industry in the 21st century, situation pre and post covid and the cultural changes
- Click and mortar, digital and luxury world, luxury and ethics
- Presentation of the different luxury sectors
- Focus on the clients of the luxury sector
- International marketing and management
- Experiential marketing challenges
- Intercultural team management
Semester 3
- Understanding Global landscape of the luxury industry
- Mastering Business Models within the Fine Food & Wine industry
- Legal and regulatory issues in the Food & Wine industry
- A cultural and historical approach of Food & Wine businesses
- Food & Wine luxury / Gastonomic branding strategy
- Corporate Finance & Performance in the Food & Wine industry
- Digital Marketing & e-business in the Food & Wine business
- French as a foreign language (FLE)
- Personal and career development
Semester 4
- Research methods
- Designing a Food & Wine Marketing strategies
- Introduction to Viticulture, Oenologie, and sensory analysis
- Managing Purchasing & Supply Chain in Food & Wine business
- Food & Wine tourism marketing
- International Development for Food & Wine companies
- Leveraging interactions between Food & Wine and hospitality management
- Luxury Retail Management for Food & Wine companies
- French as a foreign language (FLE)
- Personal & Career Development
Job opportunities
This programme provides a range of business skills for positions such as
- Marketing (Brand manager, Product manager, ...)
- Management (area manager, department manager, brand ambassador, product and activity developer, etc.)
- Purchasing (Buyer, category manager, ...)
- Communication (Public Relations, Event Management, ...)
- Marketing Director of a food or wine brand / gourmet caterer
- Hotel/Palace Catering Manager
- International Business Developers or Area Managers for food, wine or gourmet catering brands
- Service manager for a specialist retailer
- Category manager for food, wine or gourmet catering brands
- Brand or wine house manager
- Marketing and ecotourism or gastronomic events manager
Pursuing your studies
If you want to continue your studies after the MSc Luxury Gastronomy & Wine Management, it's possible! There are a number of establishments where you can specialise in a specific field (tourism, hospitality, gastronomy, oenology, culinary arts, journalism, etc.) or acquire more general, cross-disciplinary skills (finance, management, digital, CSR, law, etc.). Subject to the necessary prerequisites, you may also decide to complete a doctorate or a Master of Science in another speciality to round off your course. To find out about all the options available to you after your degree, click here (in French).
If you have enjoyed the Sup de Luxe experience, after a few years you can join a continuing education programme offered by the Institute in the form of Executive Certificates. Our advisors will be happy to guide and advise you.