Online MBA - Luxury Management in the Digital Age
The Online MBA provides an understanding of the constant digital evolution within the luxury sector. This one-year program is the perfect choice for those looking to change careers or explore new academic paths.
- Autumn 2027
- 1 year
- 60 ECTS
- EN
- (Total tuition) 11 800
- Online
Why join the Online MBA course?
The structure of the MBA Online – Luxury Management in the Digital Age (including theoretical courses, individual assignments, and group projects) provides a rich and interactive online learning experience, fostering the development of essential skills to understand and navigate the constant evolution of digital transformation within the luxury industry.
Designed to accommodate the needs of working professionals and an international audience, the programme offers a high level of flexibility. Courses are delivered entirely in English via videoconference, with one 2-hour session per week (and, exceptionally, a second session during selected masterclasses).
Live classes encourage interaction with faculty members and fellow participants, while all sessions are recorded and made available for later viewing, allowing participants to catch up in case of unavailability or revisit key content to strengthen their understanding.
Upon completion of the programme, participants are awarded a diploma certifying successful completion of the programme and the achievement of 60 ECTS credits.
- This fully online program, delivered entirely in English, welcomes an international audience, fostering cultural diversity and providing a global perspective on the luxury sector.
- Designed for working professionals, the online format offers unparalleled flexibility, allowing participants to balance their professional lives with their studies (with just one class of up to 2 hours per week).
- Each module is led by a dedicated instructor, encouraging in-depth discussions on every topic covered.
A dedicated coach oversees the annual project (2 hours per month) to ensure the team's progress and the engagement of all members.
The courses provide direct interaction with the instructor and other participants, while the option to replay sessions ensures a deep understanding of the topics covered.
The final project allows for the practical application of acquired knowledge, fostering connections and interactivity among participants, and promoting a holistic approach to online learning.
Pedagogical Satisfaction Rating*: 3.8/5
Graduation Rate**: To be announced
*Based on a satisfaction survey conducted by Sup de Luxe among X students from the 2022-2023 cohort of the Online MBA in Luxury Management in the Digital Age, at the end of the first and second semesters of their academic year. 17.5% of students responded to the survey. X% of students withdrew from the program.
The Luxury & Digital Program of the Online MBA
Training Objectives
The objective of the Online MBA - Luxury Management in the Digital Age is to equip participants with strong digital skills, enabling them to become professionals capable of bringing a fresh perspective on change and adaptation to the digital evolution of the luxury and premium sectors.
- 1 - Demonstrate expertise in the characteristics of the luxury sector
- 2 - Define the realistic and objective positioning of a brand and build the story that will enable it to achieve this objective
- 3 - Respect the key differentiating traditions of the luxury sector while integrating the tools, methodologies, and processes of the digital era.
- 4 - Lead the digital transformation of organizations to tackle new projects and entrepreneurial challenges
Assessment methods
Continuous assessments and an annual project are used to evaluate participants’ progress throughout the program. The final project aims to develop, as a team, a digital strategy for a new or existing brand. This can be a B2B or B2C brand in any segment of the luxury/premium industry.
- Once Creators, they became Brands: a contemporary history of Luxury Brands
- The industrial revolution: perfume, cosmetics and accessories
- The great shift of the Luxury Industry, the 90s
- Who are the new consumers of Luxury ?
- Intercultural Management
- Brand management equity, Brand Image
- Brand stretching and Brand alliance
- Luxury brand management specific challenges
- Designing customer journey, Brand Ambassadors
- Sensorial Marketing, Immersive Marketing, Theatralization, digitalization of the retail Brick&Mortar
- Omnichannel customer journey, digital experiences
- The Financial Guideline: Operating Costs and Profits
- Price Positioning Strategy
- Understanding the importance of social networks
- Web-marketing
- Communication
- E-commerce
- New retail
- Understanding the importance of inter-cultural contexts and local specificities
- Evolution of distribution modes: selective distribution, retail, distribution, e-commerce...
- Laws & specific legal regulations applicable to the luxury sector
- Change Management
- Leader’s toolbox
- Recruiting & developing people
- Conflict handling
- Reaching agreement
- CRM
- Internet monitoring and business intelligence
- Uses case & sectorial analysis
- From Sustainable Development to Corporate Social Responsibility
- Specifics of sustainability related to the luxury industry
- New luxury consumer and new luxury marketplaces
The Capstone Project represents the final milestone of the Online MBA. It provides participants with the opportunity to apply the knowledge and skills acquired throughout the programme by working on a real-life business case focused on developing a B2C or B2B brand aligned with their own strategic objectives.
Students will design a comprehensive offer and develop a digital strategy tailored to a specific target audience. Throughout the project, they will engage with industry experts, expand their professional network, and gain valuable insights into the challenges and opportunities of digital transformation in the luxury sector.
The Capstone Project enables participants to explore new digital-driven approaches, adapt to evolving ways of working, and develop innovative methods for managing teams and projects in a rapidly changing business environment.
How to enrol in the Online MBA?
To enrol in the Online MBA - Luxury Management in the Digital Age, you need to fulfil the following prerequisites:
- Minimum Bac+4 or at least Bac+3 with professional experience
- Professional-level English (B2 level)
Application deadline: Until the start date of the program.
If you have a disability and wish to join us, you can find more information by visiting our accessibility page.
What to do after the Online MBA in Digital Luxury Management?
The Online MBA - Luxury Management in the Digital Age is a source of high-potential profiles for luxury companies, enabling them to find graduates with skills in business development and digital marketing.
- Digital Marketing Director
- Sustainable Development Project Manager
- Founder of an online luxury start-up
- Strategy Consultant for the Luxury Industry
- Head of International Retail Strategy
- Head of e-commerce for a luxury multinational
- Customer Relations Manager
If you wish to continue your studies after the Online MBA - Luxury Management in the Digital Age, it is possible! Many institutions offer opportunities to specialize in specific fields (fashion, tourism, hospitality, gastronomy...) or to acquire broader and more cross-functional skills (finance, management, digital, CSR...), whether through continuing education programs, short courses, other MBAs, or MSc programs.To explore all the options available after your degree, click here.
If you have enjoyed the Sup de Luxe experience, you can join us in Paris for a few days or weeks and discover luxury à la française with your own eyes, thanks to our short Summer Trip and Luxury Sessions programmes, for example. Our advisors will be happy to guide and advise you.
I wanted to be able to study and work at the same time. The Online MBA is a flexible programme - with a bit of organisation, it's possible to do both. As the programme is online, the students taking the courses come from different countries, so our conversations are always very rich. An international perspective on luxury subjects is always a plus.
Luxury: a passion, a career, a network
In the field of communication and training, Kathy O'MENY stands out with over 30 years of entrepreneurial experience. In 1992, she co-founded Iris Groupe with her brother, a company combining event organization, video production, and digital consulting. A graduate of the MBA Luxury Brand Marketing and International Management from Sup de Luxe Paris in 1999, she launched abc-luxe.com in 2001, the first B2B website dedicated to luxury. Since 2015, she has shared her expertise with over 200 entrepreneurs and decision-makers, guiding them in digital strategies.