MBA Online - Luxury Management in the Digital Age

The online MBA Luxury Management in the Digital Age trains professionals to provide a vision of change and adaptation to the new socioeconomic environment within companies in the luxury sector.

May 2023November 2023
Online
English
€11,000
12 months

Online MBA in Luxury Management in the Digital Age 

 

The Online MBA Luxury Management aims to train professionals so that they may provide a vision of change and adaptation to the new socioeconomic environment within companies in the luxury sector.

 

This distance learning program allow students to :

  • Study while being professionaly active
  • Access and benefit from the best teachers of the luxury industry
  • Collaborate and interact with students from all over the world

 

They will be able to:

  • Demonstrate expertise concerning the characteristics of the sector
  • Define the realistic and objective positioning of a brand and build the story that will enable it to reach the established objective
  • Respect the keys of the differentiating tradition of the luxury sector, incorporating the tools, methodologies and processes of the digital age
  • Lead the transformation of organizations to face new projects and entrepreneurial challenges

 

 

 

  • Number of students: 21
  • Satisfaction rate: 5/5
  • Integration rate: 100%
  • Dropout rate: 0.99%
  • Return rate to the survey: 100%

(source: satisfaction and insertion surveys conducted in 2022 by the school)

 

For more information, contact us.

 

Last update: September 2022

 

1. New consumers of Luxury

  • Once Creators, they became Brands: a Contemporary history of Luxury Brands.
  • The industrial revolution: perfume, cosmetics and accessories
  • The great shift of the Luxury Industry, the 90s
  • Who are the new consumers of Luxury?
  • Intercultural Management

 

2. Developing a Luxury Brand: Branding, Identity & Creativity  

  • Brand management equity, Brand Image
  • Brand stretching and Brand alliance
  • Luxury brand management specific challenges

 

3. Experiential Marketing

  • Designing customer journey, Brand Ambassadors,
  • Sensorial Marketing, Immersive Marketing, Theatralization, digitalization of the retail Brick&Mortar
  • Cross-channel customer journey, digital experiences

 

4. Managing a luxury company

  • The Financial Guideline: Operating Costs and Profits
  • Price Positioning Strategy

 

5. Launching a Luxury Brand in the Digital World I

  • Understanding the importance of social networks:
  • web-marketing,
  • communication,
  • e-commerce.
  • new retail

 

6. Distribution Strategies: the right mix between Channels

  • Understanding the importance of inter-cultural contexts and local specificities.
  • Evolution of distribution modes: selective distribution, retail, distribution, e-commerce…

 

7. Luxury legal issues

  • Laws & Specific legal regulations applicable to the luxury sector

 

8. Talent development & Management

  • Change Management
  • Leader’s toolbox
  • Recruiting & developing people
  • Conflict handling - Reaching agreement

 

9. Launching a Luxury Brand in the Digital World II

  • CRM
  • Internet monitoring and business intelligence. 
  • Uses Case & sectorial analysis

 

10. Considering the new Sustainable and Social responsibility issues of the Luxury industry

  • From Sustainable Development to Corporate Social Responsibility
  • Specifics of sustainability related to the luxury industry
  • New luxury consumer and new luxury marketplaces

 

11. Final project

The ambition of the Final Project is the proposition of a digital strategy of a new or existing brand. It can be a BtoB or BtoC brand, in any sector of the luxury/premium industry. The final project consists in a team project : « Alone we go faster but together we go further »

 

For more details on the programme, please fill in our information request form.

 

Learning model

  • The program will consist of theoretical courses, individual and group work.
  • The methods of evaluation are : Continuous and annual project.

This program is a source of high-potential profiles for luxury companies: enabling them to find graduates ready to start in business development, digital marketing or similar jobs and develop a long-term career in their firm.

Admission requirements

It is possible to enter the program with at least 4 years of higher education or 3 years and professional experience.

 

Candidates profile

The Online MBA Luxury Management is aimed at managers, professionals and executives in the luxury sector who wish to acquire a new vision of management oriented to the digital environment of business.

 

Selection process

  • Pre-selection from the application file
  • Convocation to an individual interview with a jury of professionals of the sector

The selection process continues throughout the year

 

Tuition fees

 French and international students :

  • €11,000€

The price indicated is subject to deductions according to the terms of payment.

 

Application deadline: Up to the first day of the programme except for students applying for a visa, for whom the application must be made 8 weeks before the intake.

 

For more information, please contact us at the Admissions number at the bottom of our website, or by filling out a contact form.