Luxury News

Dernières nouvelles

BNPL - Klarna
23 | 08 | 21
Fashion, News

« Buy Now, Pay Later » : Une tendance qui se confirme

Although customers have finally found their way back to physical stores, online sales sites continue to grow and try to build customer loyalty through targeted strategies. Illustration with "Buy Now...
Allure
03 | 08 | 21
Fashion, News

Brand strategy: from media to retail

Aware of the challenges and opportunities, the press and media world in general is now opting for a strategy based on a unifying branding and a new way to monetize its content.Between e-commerce,...
Sport et luxe
23 | 07 | 21
News

How is luxury investing in the sports sector?

We know the special relationship between luxury and sport.More than a simple link, it is here the whole storytelling of the houses which is based on common identities. But these partnerships seem to...
Bottega Veneta
28 | 06 | 21
News

What future for storytelling?

After the era of "short news" and "snacking content", brands seem to want to share their identity through more detailed, more profound content, and above all on a medium they control, like Bottega...
porsche x olivier rousteing
26 | 04 | 21
Fashion, News, Automobile

Luxury at the era of co-branding

If luxury has never hidden its penchant for collaborations, the latest one has everything to please: Porsche x Olivier Rousteing, or the exclusive alliance of a car legend and a charismatic artistic...
mandarin oriental jumeira
19 | 04 | 21
Food & Wine, News

Gastronomy: between original mergers and know-how

If the health crisis has changed the face of many industries, the highly profitable restaurant sector must also renew itself and create new opportunities. Today, it is a question of new desires,...
ralph_lauren
30 | 03 | 21
Fashion, News

Luxury in the age of data

From big data to smart data, data has become the perfect tool for an industry where details and privileges are crucial. Wishlist sharing, connected watches, VIP social networks or private platforms...