Executive certificate - Luxury marketing
Sup de Luxe, a specialist in training for the luxury sector, recognised by brands and companies for over 30 years, offers certified training courses in the context of continuing education.
- Full-time, In-person
- 4550€
- October 2024
- 6 days in total
- French
Presentation of the programme
The executive certificates are designed for professionals interested in acquiring in-depth knowledge of the luxury sector and aim to boost your career in the luxury industry.
Strengths of the programme
The executive certificates are intended for professionals interested in acquiring in-depth knowledge of the luxury sector and enabling them to continue their activity through a programme organised during the day or evening. There are three programmes that allow the following certifications to be obtained:
- Certificate in luxury marketing
- Digital and luxury communication certificate
- Certificate in luxury business
Programme
- Understand the economy, dynamics and specificity of the luxury market
- Designing, implementing and leading a marketing and communication plan
- Calculation of marketing and communication costs
- Knowing the typology of the luxury clientele
- Choose the media mix in line with your marketing objectives
- Know how to stage a luxury product (merchandising techniques)
- Know how to recruit influencers (specialized press, bloggers, etc.)
- Activate the marketing and communication levers in order to readjust the marketing and communication actions with monitoring of the KPIs.
- From 'accessible' luxury to 'ultra-luxury
- Branding
- From luxury to luxury tech: the exponential importance of digital
- Social networks: real areas of expression for brands (IG, TikTok, Twitter, Snapchat, FB, Line, Wechat, etc.) and communities of Internet users
- Influencers
- NFT and brand strategies
- Deepen your general knowledge of the luxury market, knowledge of the figures and new trends. Knowledge of the elements to be taken into account to create luxury marketing strategies.
- Design and implement a communication and marketing plan for luxury products or services. Design a coherent brand strategy and work on the elements of branding through the different touchpoints with customers.
- Identify the elements to be taken into account to initiate a story telling
- Understand the media mix and the marketing mix and adapt it to the objectives and the market in question.
- Choose the media mix in line with your marketing objectives
- Knowing how to identify influencers (specialised press, bloggers, etc.) adapted to the brand's DNA
- Identify the elements to be taken into account to initiate a storytelling
The programme consists of academic lectures, case studies, quizzes and an individual project. Particular attention is given to 360 degree thinking on the issues raised.
- Format: 6 days in total with 3 days at 4 week intervals
- Teaching period: autumn and spring of each year
This training is part of a block of competences RNCP level 7
Pursuing your studies
If you want to continue your studies after an Executive Certificate, it's possible! There are a number of establishments where you can specialise in a specific field (fashion, tourism, hospitality, gastronomy, jewellery, cosmetics, etc.) or acquire more general, cross-disciplinary skills (finance, management, digital, CSR, law, etc.). Subject to the necessary pre-requisites, you may also decide to take a doctorate, an Executive MBA or a Master of Science to complete your course. To find out about all the options available to you after your degree, click here (in French).
If you have enjoyed the Sup de Luxe experience, you could, for example, join the Online MBA - Luxury Management in the Digital Age, enabling you to continue to combine your professional life with deepening your knowledge of the luxury business. Our advisers will be happy to guide and advise you.