Research & Expertise

For more than 30 years, Sup de Luxe has cultivated a strong culture of forward-thinking research and industry insight dedicated to the luxury sector. Students, experts, and professional lecturers regularly collaborate on publications, studies, and white papers that explore the major transformations shaping the industry.

2025 - Professional Publications

Hiba Camille Zielinski, Professor and Researcher in Luxury Marketing at Sup de Luxe, contributed to several professional publications through expert analyses and opinion pieces published in leading media such as Les Échos, Journal du Luxe, Luxus+, and The Conversation. Her work explores key transformations in the luxury and fashion industries, including consumer behavior, sustainability, and evolving business models.

2019 - The Triumph of Cool Luxury

Written by Dominique Cuvillier, a communication expert and long-standing Sup de Luxe lecturer for more than 15 years, this publication deciphers the evolution of luxury consumer behavior on a global scale. Balancing heritage and modernity, it reflects Sup de Luxe’s ability to prepare students for the emerging challenges of the luxury business.

2017 - A Year Dedicated to Analyzing the Transformations of Luxury

Sup de Luxe strengthened its forward-looking approach through several major initiatives:

• the creation of a luxury retail barometer in partnership with NellyRodi;
• the publication of the Poiray case study, contributed to the Case Study Bank by Laura Haddad;
• as well as in-depth research into new distribution models and evolving customer experiences.

2016 - Study on the Upstream Sectors of Luxury

In collaboration with Byo Group, Sup de Luxe published a study focused on the upstream sectors of the luxury industry, highlighting challenges related to craftsmanship, production, and the value chain.

2014 - Luxury 3.0

Produced in partnership with Enora Consulting, this white paper explores the digital transformation of the luxury industry and the new practices linked to innovation, digital technologies, and customer experience.

2011 - Luxury: Between Business and Culture

Published by France Empire Editions, this reference work examines the major transformations of contemporary luxury: brand internationalization, craftsmanship, digital revolution, changing consumer expectations, communication strategies, anti-counterfeiting challenges, and Asia’s growing influence. Written by a Sup de Luxe MBA alumna, it offers both a strategic and cultural perspective on a constantly evolving industry.

2007 - Give Us Our Everyday Luxury

Published by Gualino Editions, this book represents one of the Institut Supérieur de Marketing du Luxe’s earliest editorial contributions to the reflection on new uses and perceptions of luxury in contemporary society.