Sup de Luxe Lab and Research Center


Students and professional speakers regularly work on the publication of white papers, such as in 2014 "Luxe 3.0" in partnership with Enora Consulting, in 2016, a study on the Upstream sectors in the luxury sector in partnership with Byo Group, and in 2017, the production of a barometer on retail in the luxury sector in partnership with Nelly Rodi. 

Sup de Luxe works on a prospective dimension with case analysis and the publication of books for professionals, researchers and the general public. Such is the case of Poiray provided by Mrs. Laura Haddad to the Case Bank in 2017.

In 2007, the Institut Supérieur de Marketing du Luxe published "Donnez-nous notre luxe quotidien" (Gualino Editions). Then in 2011, "Le luxe, entre affaires et culture" was published by France Empire. This book analyses, through some twenty themes, the fundamentals of luxury as well as the major upheavals it has undergone over the past 20 years: craftsmanship, internationalization, brand concentration, the challenges of communication or the fight against counterfeiting, new customer expectations, the "Internet" revolution, the fascination of Asia. The author explores the mysteries of this original and dreamy sector, drawing from its history the source of an ever-changing creativity.

Finally, in 2019, the book "Le Triomphe du luxe cool" written by Dominique Cuvillier, a communication expert who has been contributing his expertise for 15 years to Sup de Luxe, aims to demonstrate the evolution of the behaviour of the sector's global clientele. A reflection that proves that Sup de Luxe / EDC knows how to support its students in the business reality between classicism and modernity.