Luxury Bachelor

The Luxury Bachelor brings the essential knowledge of luxury marketing and prepares for the trades of commerce. 3 years of diploma training that can also be the ideal springboard for Sup de Luxe MBAs and MScs.

September 2022
Class and internshipsOn site
9,700€ /year
3 years

Luxury Bachelor Program in Paris



Ranked Number 1 of Best Bachelors by Eduniversal


This Luxury Bachelor - Business Careers meets the needs of brands in commercial profiles, adapted to the challenges of today and tomorrow. They must be cultivated, polyglot, technically-oriented, multicultural and charismatic. They must also have multidisciplinary skills.

This program combines rigorous academic teaching of business fundamentals with technical disciplines in the luxury goods business. It also gives importance to the transmission of know-how, artistic culture, art of living, behavioral techniques, multicultural awareness, etc.

The Luxury Bachelor constitutes three years of professional, general and sector-based training with numerous internships and professional meetings.

It is the only business training program to offer such a professional environment.


Educational objectives :

  • Contribute to the marketing and promotional strategy
  • Design and manage marketing and promotional actions
  • Develop content and choose promotional materials


The program leads to the title of Marketing and promotion officer, certified management livel 6, NSF Code 312p, published in th JO of 24/04/2020, issued by Formatives.


  • Success rate in 2020: 94
  • Number of students: 271
  • Satisfaction rate: 4,8/5
  • Net employment rate: 100
  • Dropout rate: 0.91
  • Return rate to the survey: 100%
(source: satisfaction and insertion surveys conducted by the school)


Validation of acquired experience (VAE)  
Working professionals can apply to have their skills acquired in a professional situation recognized through a VAE process subject to an application being submitted more than 9 months before the graduation jury.
For more information, please contact our Admissions Department by email at or by phone at +33 (0)7 64 77 50 51


Classes will be held on the Paris La Villette campus (11 rue de Cambrai 75019 Paris).

If you have a disability, please visit our Accessibility page.


First year

Discovery and understanding of the luxury sector

  • General knowledge - the sectors
  • Luxury clients
  • Fundamentals of sales and customer relations
  • Communication
  • Introduction to marketing
  • Luxury marketing
  • International development of luxury brands
  • Introduction to law
  • Contemporary label / savoir vivre
  • LV1 English
  • English for Luxury
  • LV2 Chinese
  • Computer tools
  • Methodology and writing skills
  • Professional integration workshop
  • Professional writing

11 weeks of work experience to discover the sales profession and the business world


Second year

Discovery and understanding of the trades of commerce in the luxury sector

  • Geopolitics
  • Luxury and digital
  • Intercultural and customer sociology
  • Visual merchandising
  • CRM - Customer Relationship Management
  • E-reputation
  • Customer experience marketing
  • Creativity and evolution of trends in the luxury sector
  • Luxury brand law
  • Accounting
  • Office automation
  • LVA English
  • English for Luxury
  • LV2 Chinese
  • Recruitment and skills assessment
  • Introduction to business management
  • Professional integration workshop
  • Choice of sectoral elective courses :
    • Food & Beverage
    • Fashion / Sewing / Accessories

8 weeks of work experience to discover the commercial sector


Third year

Understanding of commercial strategies and marketing of luxury brands

  • Professional integration workshop
  • LV1 : English - Toeic preparation
  • LV2 : Chinese
  • Visual Merchandising
  • Retail & Purchasing
  • Management of a profit center
  • Strategic/operational marketing
  • Communication strategy/Hackathon
  • Employment Law
  • Sector-specific elective courses
  • Introduction to Human Resources Management
  • Digital communication
  • Introduction to Photoshop/Illustrator
  • Choice of sectoral elective courses :
    • Perfumes & Cosmetics
    • Horlogerie & Jewellery

3 to 6 months of work experience in France or abroad


For more details on the programme, please fill in our information request form.


Learning model

The program will consist of theoretical courses, internships each year, and internship reports.

The methods of evaluation are : Continuous, partial, and oral internship presentation.


The Luxury Bachelor is the ideal springboard to join the MBAs of Sup de Luxe or to enter the professional world of brands and companies. Indeed, following this training, students have the possibility of joining one of our different MBAs or MSc, but they will also have skills relating to different professions, such as :

  • Buyer
  • Area Manager
  • Commercial
  • Visual Merchandiser
  • Retail Coordinator
  • Store Manager
  • Salesperson
  • Commercial ebusiness
  • Logistics
  • Supply Chain Manager ...


Alumni testimonials


"I need to blossom in a house that has history, a Sup de Luxe type house [...] I wanted to specialize in the world of luxury and be able to generate that Luxury DNA that we learn through the Sup de Luxe years."

Jérémie Colle, 2019


"I chose Sup de Luxe for the accompaniment, to have an exchange with our colleagues and our speakers [...] We have a lot of opportunities in luxury. You are contacted by a lot of houses that are often attracted by Sup de Luxe."

Samy Qamar, 2019


Admission requirements

It is possible to enroll in the Luxury Bachelor :

  • in the first year for French or foreign students holding a baccalaureate or equivalent
  • in the second year for students with a Bac +1, Bac +2 or Bac +3 (subject to admission conditions)


Selection process of the Luxury Bachelor

  • Pre-selection on file.
  • Competition: written and oral tests. An invitation by e-mail is sent to candidates

Written tests

  • General Culture QCM - 30min - Coef 3.
  • English MCQ and mini essay from a proposed theme - 30min - Coef 2.

Oral test

  • Motivational Interview - 30min - Coef 5.


Tuition fees

French and international students :

  • 9,700€ per year

The price indicated is subject to deductions according to the terms of payment.


For more information, contact us on the Admissions number at the bottom of our website, or by filling in a contact form.