Luxury Bachelor

The bachelor’s degree in Luxury Retail at Sup de Luxe equips students with essential expertise in luxury marketing and prepares them for careers in the high-end retail sector. This three-year degree programme also provides an ideal route to the Sup de Luxe MBA programme.

September 2022
Class and internshipsOn site
French
9,700€ /year
3 years

Bachelor’s degree in Luxury Retail in Paris

 

Ranked number one Bachelor’s programme by Eduniversal

 

The bachelor’s degree in Luxury Retail is designed to foster the skills that luxury brands demand from their sales teams, equipping graduates to handle today’s challenges and those of the future.

 

Benefits of this program

This programme combines rigorous academic teaching of business fundamentals with technical units specific to the luxury retail sector. It also places great emphasis on the development of know-how and soft skills, artistic expertise, lifestyle, behavioural techniques, multicultural understanding etc.

The Luxury Retail BA comprises three years of vocational, general and sector-specific training, including multiple internships, the option of completing the course on a work/study basis* and numerous professional networking opportunities.

It is the only vocational degree for retail careers which can boast such a rich professional ecosystem.

* Work/study format available in the 3rd year, for students joining in the first or second year of the bachelor’s programme in September 2022

 

Educational objectives

  • Contributing to marketing and promotional strategies
  • Designing and implementing marketing and promotional initiatives
  • Creating content and choosing appropriate promotional formats

 

Graduates of the programme attain the professional title Marketing and Promotions Manager, certified Level 6 in the NSF Code (p.312, published in the Official Journal 24/04/2020, certification issued by Formatives).

 

  • Pass rate 2020: 94 %
  • Number of students: 271
  • Satisfaction score: 4,8/5
  • Graduate employment rate: 100%
  • Drop-out rate: 0,91%
  • Rate of response to feedback survey: 100%

Source: satisfaction and career advancement surveys conducted by the institution.

 

Methodology

Interactive learning methods. Students are expected to listen, contribute, work in groups, speak their minds, evaluate content/projects, develop their collaborative and collective intelligence and unleash their creativity.  

 

First year: Discovering and understanding the luxury sector

  • General knowledge - sectors
  • Clients in the luxury sector
  • Fundamental principles of sales and customer relations
  • Communication
  • Introduction to marketing
  • Luxury marketing
  • International development of luxury brands
  • Introduction to law
  • Contemporary etiquette / soft skills
  • LV1 English
  • English for the Luxury sector
  • LV2 Chinese
  • Office tools
  • Writing techniques, tricks and tips
  • Career development seminar
  • Writing for professional purposes

11 weeks of internships to discover the luxury retail profession and corporate culture

 

Second year: Discovering and understanding career paths and professions in the luxury sector

  • Luxury and digital technologies
  • Intercultural relations and the sociology of clients
  • Visual merchandising
  • CRM – Customer Relation Management
  • Online reputation
  • Customer experience marketing
  • Creativity and the evolution of trends in the luxury sector
  • Luxury brand law
  • Accounting
  • Office tools
  • LVA English
  • English for Luxury
  • LV2 Chinese
  • Recruitment and skills evaluation
  • Introduction to company management
  • Career development seminar
  • Choice of special subjects:
  • Food & Beverage
  • Fashion / Haute Couture / Accessories

8 weeks of internships to learn more about careers in luxury retail

 

Third year: understanding commercial and marketing strategies for luxury brands

  • Career development workshop
  • LV1: English - preparation for TOEIC exam
  • LV2: Chinese
  • Visual Merchandising
  • Retail & Purchasing
  • Managing a profit centre
  • Strategic/operational marketing
  • Communication strategy/Hackathon
  • Employment law
  • Specialist modules
  • Introduction to HR management
  • Digital communication
  • ntroduction to Photoshop/Illustrator
  • Choice of special subjects:
  • Perfume & Cosmetics
  • Watches & Jewellery

Students can choose between:

  • 3-to-6-month professional work placement in France or overseas
  • Work/study arrangement throughout the 3rd year, for students joining in the first or second year of the bachelor’s programme in September 2022

 

The work/study option allows students to combine practical training in a business environment with theoretical studies on campus. Popular with both students and businesses, this format provides a rare opportunity to gain long-term work experience, as a fully-fledged company employee.

Students opting for the work/study format are exempted from tuition fees, and receive a salary.

  • Structure: 1 week of study, 3 weeks at work
  • Contract start date: Max. 1 month before the start of term, or before mid-January for contracts starting during the academic year (contracts must run for a minimum of 6 months)
  • Monthly salary:

o   Students aged 18-20: 67% of minimum wage 

o   Students aged 21-25: 78% of minimum wage 

Students continue to receive pay during the time they spend on campus: any absence during either work or study periods may lead to salary deductions.

 

Learning methods

The programme comprises academic lectures, internships and subsequent reports.

Different methods of assessment are used: continuous assessment, mid-term examinations and internship interviews.

Teaching will take place at the Paris La Villette campus (15 Rue de Cambrai 75019 Paris).

Students with disabilities are invited to visit our Accessibility page (Link https://www.supdeluxe.com/fr/accessibilite )

 

Career Opportunities

The bachelor’s degree in Luxury Retail provides an ideal route to the Sup de Luxe MBA and Master of Science programmes, as well as preparing graduates to begin their careers immediately with fashion houses and luxury brands. Graduates of the BA programme are well-equipped to pursue further studies in this field, but also have the necessary professional skills to take on numerous roles:

  • Buyer
  • Area manager
  • Sales rep
  • Visual merchandiser
  • Retail coordinator
  • Store manager
  • Sales assistant
  • Online sales manager
  • Logistical director
  • Supply chain manager

 

Alumni testimonials

 

"I need to blossom in a house that has history, a Sup de Luxe type house [...] I wanted to specialize in the world of luxury and be able to generate that Luxury DNA that we learn through the Sup de Luxe years."

Jérémie Colle, 2019

 

"I chose Sup de Luxe for the accompaniment, to have an exchange with our colleagues and our speakers [...] We have a lot of opportunities in luxury. You are contacted by a lot of houses that are often attracted by Sup de Luxe."

Samy Qamar, 2019

 

Entry requirements

Students are eligible to join this course:

  • In the 1st year for French and international students with a Baccalaureate or equivalent
  • In the 2nd year for those with qualifications equivalent to Bac +1, Bac +2 or Bac +3 (subject to conditions)

 

Recognition of prior learning (VAE) 

Professionals with experience in this field may apply for recognition of their prior learning and professional skills via the VAE scheme. Applications must be submitted no later than 9 months before the degree committee meets.

  • in the first year for French or foreign students holding a baccalaureate or equivalent
  • in the second year for students with a Bac +1, Bac +2 or Bac +3 (subject to admission conditions)

 

Selection process of the Luxury Bachelor

  • Pre-selection on file.
  • Competition: written and oral tests. An invitation by e-mail is sent to candidates

Written tests

  • General Culture QCM - 30min - Coef 3.
  • English MCQ and mini essay from a proposed theme - 30min - Coef 2.

Oral test

  • Motivational Interview - 30min - Coef 5.

 

Tuition fees

  • French and international students : 9,700€ per year

The price indicated is subject to deductions according to the terms of payment.

For more information, contact us on the Admissions number at the bottom of our website, or by filling in a contact form.