Luxury Bachelor

The Luxury Bachelor brings the essential knowledge of luxury marketing and prepares for the trades of commerce. 3 years of diploma training that can also be the ideal springboard for Sup de Luxe MBAs and MScs.

September 2021
Class and internshipsOn site
9,600€ /year
3 years

Luxury Bachelor - Business Careers



Ranked Number 1 of Best Bachelors by Eduniversal


This Luxury Bachelor - Business Careers meets the needs of brands in commercial profiles, adapted to the challenges of today and tomorrow. They must be cultivated, polyglot, technically-oriented, multicultural and charismatic. They must also have multidisciplinary skills.

Associating a rigorous academic education of the fundamentals of the company to the technical disciplines of the trade of the products with high added value, the 3 years of this Bachelor also give a priority to a transmission of the know-being and know-how, artistic culture, art of living, behavioral techniques, multicultural openness ... Three years of professional training, general and sectoral with many internships and professional meetings. Regular meetings with industry professionals bring to this program what has been the success of Sup de Luxe for 30 years: the recognition of Brands and Houses and the advantages it offers when these wish to recruit new employees.

The Bachelor of Sup de Luxe is the only business training to benefit from such a sponsorship and professional environment. It is the ideal springboard to join the MBAs or MScs of Sup de Luxe or integrate the professional world of Brands and Houses.


Educational objectives :

  • Contribute to the marketing and promotional strategy
  • Design and manage marketing and promotional actions
  • Develop content and choose promotional materials


The program leads to the title of Marketing and promotion officer, certified management livel 6, NSF Code 312p, published in th JO of 24/04/2020, issued by Formatives.


It is possible for working professionals to validate this certification via a process of validation of acquired experience (VAE).


Success rate 2020: 94%


Classes will be held on the Paris La Villette campus (11 rue de Cambrai 75019 Paris).

If you have a disability, please visit our Accessibility page.


First year

Discovery and understanding of the luxury sector

  • General knowledge - the sectors
  • Luxury clients
  • Fundamentals of sales and customer relations
  • Communication
  • Introduction to marketing
  • Luxury marketing
  • International development of luxury brands
  • Introduction to law
  • Contemporary label / savoir vivre
  • LV1 English
  • English for Luxury
  • LV2 Chinese
  • Computer tools
  • Methodology and writing skills
  • Professional integration workshop
  • Professional writing

11 weeks of work experience to discover the sales profession and the business world


Second year

Discovery and understanding of the trades of commerce in the luxury sector

  • Geopolitics
  • Luxury and digital
  • Intercultural and customer sociology
  • Visual merchandising
  • CRM - Customer Relationship Management
  • E-reputation
  • Customer experience marketing
  • Creativity and evolution of trends in the luxury sector
  • Luxury brand law
  • Accounting
  • Office automation
  • LVA English
  • English for Luxury
  • LV2 Chinese
  • Recruitment and skills assessment
  • Introduction to business management
  • Professional integration workshop
  • Choice of sectoral elective courses :
    • Food & Beverage
    • Fashion / Sewing / Accessories

8 weeks of work experience to discover the commercial sector


Third year

Understanding of commercial strategies and marketing of luxury brands

  • Professional integration workshop
  • LV1 : English - Toeic preparation
  • LV2 : Chinese
  • Visual Merchandising
  • Retail & Purchasing
  • Management of a profit center
  • Strategic/operational marketing
  • Communication strategy/Hackathon
  • Employment Law
  • Sector-specific elective courses
  • Introduction to Human Resources Management
  • Digital communication
  • Introduction to Photoshop/Illustrator
  • Choice of sectoral elective courses :
    • Perfumes & Cosmetics
    • Horlogerie & Jewellery

3 to 6 months of work experience in France or abroad


For more details on the programme, please fill in our information request form.


Learning model

The program will consist of theoretical courses, internships each year, and internship reports.

The methods of evaluation are : Continuous, partial, and oral internship presentation.


The Luxury Bachelor is the ideal springboard to join the MBAs of Sup de Luxe or to enter the professional world of brands and companies. Indeed, following this training, students have the possibility of joining one of our different MBAs or MSc, but they will also have skills relating to different professions, such as :

  • Buyer
  • Area Manager
  • Commercial
  • Visual Merchandiser
  • Retail Coordinator
  • Store Manager
  • Salesperson
  • Commercial ebusiness
  • Logistics
  • Supply Chain Manager ...


Alumni testimonials


"I need to blossom in a house that has history, a Sup de Luxe type house [...] I wanted to specialize in the world of luxury and be able to generate that Luxury DNA that we learn through the Sup de Luxe years."

Jérémie Colle, 2019


"I chose Sup de Luxe for the accompaniment, to have an exchange with our colleagues and our speakers [...] We have a lot of opportunities in luxury. You are contacted by a lot of houses that are often attracted by Sup de Luxe."

Samy Qamar, 2019


Admission requirements

It is possible to enroll in the Luxury Bachelor :

  • in the first year for French or foreign students holding a baccalaureate or equivalent
  • in the second year for students with a Bac +1, Bac +2 or Bac +3 (subject to admission conditions)


Selection process of the Luxury Bachelor

  • Pre-selection on file.
  • Competition: written and oral tests. An invitation by e-mail is sent to candidates

Written tests

  • General Culture QCM - 30min - Coef 3.
  • English MCQ and mini essay from a proposed theme - 30min - Coef 2.

Oral test

  • Motivational Interview - 30min - Coef 5.


Tuition fees

French and international students :

  • 9 600€ per year

The price indicated is subject to deductions according to the terms of payment.


For more information, contact us on the Admissions number at the bottom of our website, or by filling in a contact form.