MBA Luxury Brand Marketing & International Management
Founded in 1990 by the founders of Maison Cartier, this pioneering program has evolved with the changes in the industry and is now ranked among the best luxury management programs (No. 2 in France and No. 9 worldwide).
- Oct. 2026
- 120 ECTS
- FR
- (Total tuition) 35 400
- Full-time or Work-Study
- 2 years
Specialization Overview
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Digital Marketing & Luxury
In the dynamic and evolving world of luxury, the integration of digital marketing has become an essential imperative to remain competitive and innovative. The "Digital Marketing & Luxury" specialization aims to provide students with in-depth expertise in the convergence of the digital marketing world and the luxury industry.
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Entrepreneurship & Luxury
Designed for innovative minds and visionaries, the "Entrepreneurship & Luxury" specialization offers a unique environment where entrepreneurship meets the exclusivity of the luxury world. The goal is to prepare future entrepreneurs to identify market opportunities to develop their business by leading a project and a team, while creating value and demonstrating creativity and innovation.
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Retail & Luxury Strategies
The "Retail & Luxury Strategies" specialization offers comprehensive training in the luxury sector, covering an introduction to new retail, the integration of technology for an exceptional customer experience, the digital transformation of physical retail spaces, the personalization of the customer journey, as well as digital and social marketing strategies.
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Luxury Real Estate & New Lifestyle
This "Luxury Real Estate & New Lifestyle" specialization explores the new specific dynamics of the luxury real estate market and the broader services sector, which must meet the expectations of this new ultra-luxury.
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Beauty & Cosmetics Markets
The "Beauty & Cosmetics Markets" specialization aims to provide students with advanced expertise in this highly promising and value-creating sector, focusing on mastering its technological innovations and new customer approach.
Why Join the Luxury MBA?
The MBA in Luxury Brand Marketing & International Management combines academic excellence, hands-on experience, and collaborative learning through a rich blend of courses, co-design workshops, real-world business cases, expert-led conferences, inspiring industry encounters, and professional experience through internships or apprenticeships.
Designed to prepare the next generation of luxury professionals, the programme develops a strategic and international understanding of the industry's challenges while strengthening essential skills such as creativity, leadership, public speaking, project management, and teamwork.
The programme is open to both French and international students, young professionals seeking to specialize, and entrepreneurs looking to build or advance their careers in the world of luxury.
This program prepares students for the title of Marketing and Commercial Manager in Luxury Products and Services (a proprietary title of EDC Paris Business School, the business school to which Sup de Luxe is affiliated). It is a Level 7 certified title, RNCP code 39856, NSF code 312m, registered in the RNCP by decree on January 27, 2025, under the authority of the Ministry of Labor. The validation of all skill blocks is required to obtain the degree.
RNCP Qualification Objectives
The objective of the program is to enable MBA Luxury Marketing & International Management students to acquire strong skills in management, marketing, and commerce, preparing them to become seasoned professionals in the premium and luxury sectors.
- Develop a marketing and commercial plan and implement its operational execution in the luxury sector
- Design and implement a communication plan and the merchandising strategy for a luxury product
- Enhance the commercial profitability of a luxury product or service sales structure
- Manage teams and the business environment in the luxury sector
- Integration Seminar in Deauville (team building and meetings with branding and hospitality professionals)
- Study Trip to Switzerland: Visits to the Watches & Wonders exhibition and the Richemont distribution center.
These trips are examples of activities organized in previous years. They are non-contractual and may be modified or canceled for educational, logistical, or force majeure reasons.
- Work-study program available for the entire duration of the course.
- Round tables to discuss specific topics with industry professionals.
- Meetings with Key Industry Leaders in the Luxury Sector.
- A Highly Professionalizing Final Year Project (Design Management Project).
- Pedagogical Satisfaction Rating: 3.8/5
- Graduation Rate: 100%
- Net Employment Rate*: 59.2%
* Based on a satisfaction survey conducted by Sup de Luxe among students of the 2022-2023 cohort of the MBA Luxury Brand Marketing & International Management, at the end of the first and second semesters of their academic year.26.95% of students responded to the survey. No student dropped out of the program.
** Of the 94 students enrolled in the 2022-2023 program, all attended the exam, and all successfully obtained their diploma.
***Based on an employment survey conducted by Sup de Luxe among students of the 2022-2023 cohort of the MBA Luxury Brand Marketing & International Management, six months after graduation.94.51% of students responded to the survey..
The Luxury MBA Program
Programme Schedule
- MBA Year 2 – Work-study program
Three weeks in the company / one week at the Institute, from October to September
The objective is to prepare for the professional world and actively contribute to a luxury brand’s long-term projects by working throughout the year on a weekly schedule of 3 weeks in the company and 1 week at the Institute.
- MBA Year 2 – Full-Time Track
Classes from October to March
Two days of classes per month from April to July
Six-month internship starting in April
This internship must take place within a premium or luxury brand. Its goal is to reinforce the understanding of the luxury sector, apply the knowledge acquired during the program, and refine the student's professional project.
5 - BEAUTY & COSMETICS MARKETS
- • Beauty and cosmetics market economics and trends
- • New frontiers in the beauty market: nutrition, wellness, and neurocosmetics
- • Emerging beauty markets: China, Africa, and the Middle East
- • History of fragrance
- • Beauty 3.0: social media, DNVB communication, indie brands, and influencer marketing strategies
- • BeautyTech and innovation: AI and the Metaverse
- • New consumers: Gen Alpha, emerging target audiences, and intercultural consumer behaviours
- • Luxury brands and brand extensions: luxury-branded spas and brand harmonisation
There are no bridge programs or equivalencies: enrollment in the program requires completing all modules. Student assessments are conducted through continuous evaluations, mid-term exams, oral presentations, and an annual project (DMP), ensuring a thorough evaluation of acquired knowledge throughout the course :
The annual project of the MBA in Luxury Brand Marketing & International Management focuses on creating a comprehensive marketing plan for a given brand. It is divided into several crucial phases to ensure a complete understanding of the process of developing an effective marketing plan. The project culminates in roundtable discussions led by students— a unique opportunity for them to present their marketing plans to an audience and defend their strategic ideas with creativity and confidence.
The DMP (Design Management Project), the highlight of the 2nd year of the MBA, is an ambitious educational program that prepares students for managerial roles. This cross-disciplinary and professionalizing module provides the essential skills to successfully lead a project and work in a professional and demanding environment. It enables students to familiarize themselves with the conditions of companies in the luxury sector and prepares them to be quickly operational once they enter the job market.
The Key Speakers conferences have been a tradition and a strong hallmark of the Institute for 35 years. Leading figures and top executives from the luxury, communication, and cultural industries meet with students to share their professional expertise and vision of luxury.
How to Join the MBA Luxury Program?
To join the MBA Luxury Brand Marketing & International Management, French or international applicants must meet the following requirements:
- 1st year (M1)
• Hold a Bac+3 (equivalent to 3 years of higher education or 180 ECTS) 2nd year (M2)
• Hold a Bac+4 (equivalent to 4 years of higher education or 240 ECTS)
Application Deadline: Until the start date of the program.
For students requiring a visa, registration must be completed at least 8 weeks before the program start date.
If you have a disability and wish to join us, you can find more information on our Accessibility page.
What to do after our MBA?
The MBA Luxury Brand Marketing & International Management enables its graduates to pursue high-responsibility positions.
If you wish to continue your studies after the Bachelor in Luxury, it is possible! Sup de Luxe offers you the opportunity to further develop your expertise and deepen your skills to evolve within the luxury sector.
You can choose to specialize in a specific field (fashion, gastronomy, wine, luxury brand management…) or acquire a more global and strategic approach (marketing, digital, international management, entrepreneurship…).
If you enjoyed your experience at Sup de Luxe, you can continue your journey within our institution by enrolling in one of our specialized MBA or MSc programs:
- MBA Luxury Brand Marketing & International Management
- MSc Global Luxury Brand Management
- MSc Luxury Fashion Management
- MSc Luxury Gastronomy & Wine Management
Our programs are designed to meet the demands of the luxury market and prepare you for exceptional careers. Our advisors are available to guide you and help you choose the training program best suited to your ambitions.
What do they think about the MBA Luxury?
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Aliénor De Menthière
MBA Class of 2013 – Personal Assistant to Designer Hervé Van der StraetenI chose Sup de Luxe to gain a global vision of the luxury sector and to learn from industry professionals. My best memories are undoubtedly the Key Speakers conferences, as each one was more fascinating than the last.
Luxury: A Passion, A Career, A Network.