MBA Luxury Brand Marketing & International Management

Entrepreneurship & Luxury

September 2023
Full time / Work-study combinationIn-person
French
€16,000€ 1st year / €17 000€ 2nd year€18,500 2nd year only
1 or 2 year(s)

MBA in Luxury Brand Marketing and International Management Program in Paris

Specialisation Entrepreneurship & Luxury

 

Ranked in the top 5 for 32 years and recognized as the best training for and by the sector, the MBA Luxury Brand Marketing & International Management is a comprehensive training designed by working professionals and specialists. Some courses may be in english. Missions and cases assigned by companies allow students to put into practice the knowledge acquired during the course.

The Entrepreneurship & Luxury specialisation within the MBA Luxury Brand Marketing & International Management aims to prepare future entrepreneurs to identify opportunities to develop their business, to lead a project and a team, to create value and to demonstrate creativity and innovation.

 

Main objectives:

  • Understand the key challenges in terms of CSR
  • Adapt the premium and luxury sector to the challenges of sustainability
  • Learn to manage a project
  • Become familiar with new and innovative methods
  • Work in a professional and demanding manner
  • Develop team building

A varied and "sustainability" oriented pedagogy:

  • lectures
  • group Codesign workshops for role-playing
  • meetings with professionals

 

First year: The fundamentals

Master the essential tools for understanding marketing and business in the sector of luxury brands and houses.

  • From September to July
  • Semester 1 in class
  • Semester 2 in internship - It is possible to have some evening courses
  • 60 ECTS credits

 

Second year: Specialisation and professional training

The schedule gives the future laureates the opportunity to continue their professional activity or to complete one or more internships in companies, in order to consolidate their knowledge of this sector.

  • From September to July
  • In evening classes: from 6.30 pm to 9.30 pm, Monday to Thursday, some Friday evenings and some Saturdays during the year from 10 am to 1 pm
  • Possible contracts: internship, work-study combination (professional training contract), fixed-term contract and permanent contract
  • 60 ECTS credits

 

DESIGN MANAGEMENT* PROJECT BY SUP DE LUXE

With the support of its professors and lecturers and its powerful network of professionals, Sup de Luxe launched the Design Management Project by Sup de Luxe in September 2016. This transversal and professionalizing module provides the keys to learning to work in project mode, in the new conditions encountered by managers and companies today. The Design Management Project by Sup de Luxe prepares and trains future managers for these new challenges.

*Design Management is a global process of organization of the company.

 

This program delivers the title of Marketing and Sales Manager in luxury products and services, registered in the RNCP**  by decree of 26/01/2022, NSF code 312m - professional certification level 7.

RNCP

 

  • Number of students: 81
  • Satisfaction rate: 4,6/5
  • Insertion rate: 96%
  • Dropout rate: 0,99%
  • Survey return rate: 100%

(Source: satisfaction and insertion surveys conducted by the school)

 

Validation of acquired experience (VAE):

Working professionals can apply to have their skills acquired in a professional situation recognized through a VAE process, subject to an application being submitted more than 9 months before the graduation jury.

For more information, please contact our Admissions Department by email at admissions@supdeluxe.fr or by phone at +33 (0)7 64 77 50 51

 

The first semester of the first year will take place on the Paris La Villette campus (15 rue de Cambrai 75019 Paris).

The rest of the courses will take place on the Bougainville campus (1 rue Bougainville 75007 Paris).

If you have a disability, please visit our Accessibility page.

 

For more information, contact us.

 

 

First year: The fundamentals

  • General and sectoral luxury culture
  • Fundamentals of luxury marketing
  • Luxury brand communication
  • Business fundamentals
  • Operations management
  • Team management
  • Personal development
  • Foreign languages
  • Annual project
  • 6-month internship

 

Second year: Specialisation and professional training

Strategy

  • Geopolitics / geostrategy
  • Competitive strategies in the luxury industry
  • Identity and Communication
  • Trend analysis and Creativity management

Marketing & Communication

  • Marketing
  • Specific demands of communication in the luxury sector
  • Management
  • Sales
  • Management / Finance
  • Ethics and Governance

Entrepreneurship and innovation in luxury

    • The new challenges of the sector
    • Developing innovation projects
    • Transforming an intention into a project
    • Consolidating a project: moving from project to creation (which resources, which associates/partners, which financing?)
    • Defining a commercial and marketing strategy (the product, the brand, the customers, the distribution channels and the communication methods)
    • Create, take over, manage a company in the premium and luxury sector

    General culture

    • History of luxury
    • Coaching
    • Professional and personal development

     

    Some courses may be in English.

    For more details on the programme, please fill in our information request form.

     

    Learning Modalities

    The program will consist of theoretical courses, lectures and internships.

    The methods of evaluation are : continuous, partial and DMP.

     

     

    The MBA Luxury Brand Marketing & International Management allows students to acquire skills related to different professions, such as:

    • Marketing manager
    • Development manager or group manager
    • Brand or product manager
    • Head of sector or head of department
    • Purchasing manager
    • Production manager
    • Visual merchandising manager
    • Press officer
    • Public Relations, Event Manager
    • Brand manager

     

    Alumni testimonies

     

    "It was an enriching year with a lot of great encounters that allowed me to appreciate what the world of luxury represents and its tremendous potential for influence and growth."

    Marine Monloubou, 2014

     

    "The interest and benefits of this course lie in its content: courses presented by professionals from the luxury sector who know what they are talking about, and Grands Témoins conferences presented by essential pillars of this industry."

    Albane Weber, 2019

     

    Admission requirements

    You can integrate this program :

    • In first year, at a third-year university level diploma
    • In second year, at a fourth or fifth-year university level diploma, or a Master's degree

     

    Candidates profile

    This MBA is for :

    • French and foreign students holding at least a third-year university level diploma or RNCP level 6 title
    • Professionals wishing to specialize in the luxury sector
    • Entrepreneurs with business creation projects in this field

     

    Selection process

    • Pre-selection from the application file
    • Convocation to an individual interview with a jury of professionals of the sector

    The selection process continues throughout the year

     

    Tuition fees :

     French and international students :

    • €33,000 for 2 years (€16,000 1st year, €17,000 2nd year)
    • €18,500 for 2nd year only

    The rate indicated is subject to deductions according to the terms of payment.

     

    For more information, feel free to contact our Admissions Department number at +33 (0)7 64 77 50 51, or by filling out our contact form.