MBA Online – Luxury Management in the Digital Age

The online MBA Luxury Management in the Digital Age trains professionals to provide a vision of change and adaptation to the new socioeconomic environment within companies in the luxury sector.

Avril 2020
Online
English
10,500€
12 months

MBA Online – Luxury Management in the Digital Age

 

 

The MBA Online aims to train professionals so that they may provide a vision of change and adaptation to the new socioeconomic environment within companies in the luxury sector.

 

They will be able to:

  • Demonstrate expertise concerning the characteristics of the sector,
  • Define the realistic and objective positioning of a brand and build the story that will enable it to reach the established objective,
  • Respect the keys of the differentiating tradition of the luxury sector, incorporating the tools, methodologies and processes of the digital age,
  • Lead the transformation of organizations to face new projects and entrepreneurial challenges

 

This program is aimed at managers, professionals and executives in the luxury sector who wish to acquire a new vision of management oriented to the digital environment of business. It endeavors to offer companies of this sector an added value for their:

  • Innovation and entrepreneurship capacity
  • International vision
  • Management in social networks
  • Knowledge of the keys to digital marketing and e-commerce
  • Understanding of the characteristics of the luxury sector

Benefits of the distance learning:

  • Study while working
  • Access and benefit from the best teachers of the luxury industry
  • Collaborate and interact with students from all over the world

 

This program delivers the title of Marketing and Sales Manager in luxury products, registered in the RNCP by decree of 27/12/2018 published in the Official Journal of 04/01/2019 NSF code 312m professional certification level I.​

 

 

Other international program :

Global MBA - Luxury Brand Management

 

1. New consumers of Luxury

  • Once Creators, they became Brands: a Contemporary history of Luxury Brands.
  • The industrial revolution: perfume, cosmetics and accessories
  • The great shift of the Luxury Industry, the 90s
  • Who are the new consumers of Luxury?
  • Intercultural Management

 

2. Developing a Luxury Brand: Branding, Identity & Creativity  

  • Brand management equity, Brand Image
  • Brand stretching and Brand alliance
  • Luxury brand management specific challenges

 

3. Experiential Marketing

  • Designing customer journey, Brand Ambassadors,
  • Sensorial Marketing, Immersive Marketing, Theatralization, digitalization of the retail Brick&Mortar
  • Cross-channel customer journey, digital experiences

 

4. Managing a luxury company

  • The Financial Guideline: Operating Costs and Profits
  • Price Positioning Strategy

 

5. Launching a Luxury Brand in the Digital World I

  • Understanding the importance of social networks:
  • web-marketing,
  • communication,
  • e-commerce.
  • new retail

 

6. Distribution Strategies: the right mix between Channels

  • Understanding the importance of inter-cultural contexts and local specificities.
  • Evolution of distribution modes: selective distribution, retail, distribution, e-commerce…

 

7. Luxury legal issues

  • Laws & Specific legal regulations applicable to the luxury sector

 

8. Talent development & Management

  • Change Management
  • Leader’s toolbox
  • Recruiting & developing people
  • Conflict handling - Reaching agreement

 

9. Launching a Luxury Brand in the Digital World II

  • CRM
  • Internet monitoring and business intelligence. 
  • Uses Case & sectorial analysis

 

10. Considering the new Sustainable and Social responsibility issues of the Luxury industry

  • From Sustainable Development to Corporate Social Responsibility
  • Specifics of sustainability related to the luxury industry
  • New luxury consumer and new luxury marketplaces

 

11. Study trip to Paris, the capital of Luxury and Fashion.

  • A real immersion in the heart of brands and Houses and their business.
  • History, culture and the arts are at the center of the DNA of the brands.
  • Meetings with the managers of the sector, designers of new concepts and young entrepreneurs, digital experts.
  • Visits, workshops, initiation to creation and its management.
  • Understanding the customer experience in situ in major brand stores.
  • Professional exchanges and advice on personal development.

 

12. Final business project

The MBA Online Luxury Management in the Digital Age is designed for:

  • Graduate students with a degree from a recognized University with good grades and performances (Bachelor, master or Engineering Programs),
  • Young professionals who hope to accelerate their career path.

Candidates should fill out the application form. Once the file is received and selected, a jury will carefully review it and interview selected candidates during a face to face meeting or via an electronic link.