Geneviève Tour Besson
Graduated from the University of Dallas (MBA in International Management), Sup de Luxe (MBA in Luxury Marketing) and GIA. Geneviève acquires her Retail expertise by working for more than 20 years at Cartier International. (Shop, Marketing, Communication and Training). In 2013, it will develop its training activity in order to support the store teams in France and abroad of major brands towards greater commercial and managerial efficiency. The objective is to build customer and sales team loyalty. She is co-author of "Selling Luxury" and the game "108 actions to sell better in stores".