Make it possible, or Tommy Hilfiger's new CSR program
Highly committed to CSR initiatives, the American brand Tommy Hilfiger is taking on a new challenge by launching its sustainable fashion program: Make it possible.
Already known for its famous jeans with low environmental impact, its good management of water resources and its refusal to work with factories that practice forced labor, Tommy Hilfiger is taking this new, increasingly demanding plan to the next level. A strategy aimed at making the company one of the most virtuous in the fashion world. "Make it possible" is a far-reaching plan with 24 ambitious goals to be achieved by 2030, with milestones set for 2025.
This program is based on the "Forward Fashion" strategy designed by the parent company PVH Corp, which aims to reduce negative impacts to zero, increase positive impacts to 100% and improve more than one million lives in the company's value chain.
The first 3 major challenges for the company? To become more circular, more sustainable and more inclusive by 2030. Waste nothing, recycle and reuse, then adapt to the planet's resources and finally accept everyone!
Tommy Hilfiger's first objective is to become even more involved in the flyer, with the "Circle Round", a long-term approach. This virtuous approach involves manufacturing, distributing and then recycling items in a closed, eco-responsible circuit. Today, more than 80% of the creative studio's members have already been trained in this circular design strategy.
Second objective, the "Made for Life", or how to act taking into account the planet, its resources and its changes, with a reasonable use of land and fresh water and avoiding any chemical pollution. The company will be even more vigilant throughout the entire production chain, from the purchase of raw materials to the finished and delivered product.
Finally, the last objective, the "Everybody Welcome", or the desire to open its doors to everyone. Tommy Hilfiger is one of the first couture brands to have chosen models of all ethnic origins for its fashion shows and advertising campaigns. In this new program, the company remains inclusive and accessible to all, with a greater representation of black and colored communities (Bipoc), an approach that goes hand in hand with a recruitment policy, the "Opportunity for All", which should allow all employees to have access to the same career opportunities.
For Tommy Hilfiger, this plan is not only there to meet today's demands, but to continue a true lifelong commitment: "I opened my first store, People's Place, in 1969 in my hometown of Elmira. From that time on, I wanted people from all walks of life to come together and share their experiences of pop culture... Our brand has evolved over the years, driven by this spirit of integration and our commitment to sustainable development-both socially and environmentally. With Make it Possible, we are taking our commitment even further. We are working hard to achieve our vision, the whole company is focused on these goals. We still have a long way to go, but we will get there."
As Thibaut de La Rivière, director of Sup de luxe, points out, "Today all the major groups have a real CSR policy, and congratulations to Tommy Hilfiger for all his commitments, especially the one with the WWF to provide training on water-related risk management".