LUXURY NEWS

MBA online mini
03 | 04 | 20

Luxury Management in the digital age

Online training ?

The context makes us interested in it.

Containment teaches us all to explore the tremendous opportunities of digital. Media, museums, theatres or specialized sites are redoubling their efforts to offer us exciting content to entertain us but also to cultivate us. The Paris Opera proposes Don Giovanni or Swan Lake, the Louvre, the Victoria and Albert Museum in London or the Rijksmuseum in Amsterdam can be visited from our living room, artists offer exceptional concerts, the Monterey Bay Aquarium in California offers live streams from its ponds... Other exclusive contents are to be discovered on sites such as Madelen (Ina), or Arte. And in the luxury sector? The Condé Nast press group with its magazines Vogue, Vanity Fair, GQ or AD makes available to us the online reading of its prestigious magazines.

 

To cultivate, to learn...but not only that! Digital is also a great opportunity to follow a training course and why not obtain the MBA Online Luxury Management in the Digital Age that we offer. Who is this course for? Graduates with 4 years of higher education or professionals wishing to acquire a management training in the luxury sector. What are the steps involved? The candidate registers and benefits from 12 months of intense online training, 2 sessions in April and October. A few places are still available for April.

 

A real career accelerator in the world of luxury, in France and abroad, this MBA is recognized as an excellent training for and by the sector, with a program designed by professionals and experts in the field. This MBA Luxury Management in the Digital Age is for those who want to give themselves the means to succeed in this specific sector. This online training offers a vision of the changing world of luxury in the face of new socio-economic challenges.

 

Topics covered?

The new luxury consumers and their behaviour on a global scale, the development of a brand or a luxury product from identity to brand image, and the whole marketing chain, the management of a company in the luxury sector and all its imperatives of price and strategic positioning. There is also an important section on the digital development of this sector, social networks, e-commerce and web-marketing, as well as the development strategy between the different distribution sectors, the legal side and all the specificities to which luxury brands must obey, and also all the new issues of recyclability, which is very much followed by this sector. To access the complete program, go to the page, International Programs, MBA Online.

 

Fashion, perfumes and cosmetics, watches and jewellery, wines and spirits, hotels and gastronomy... Enrolling in this exclusive program allows any candidate to have the keys to enter this prestigious world, and to plunge into the world of luxury with the best tools thanks to a teaching delivered by the greatest in this sector. This sector is one of the most dynamic economic sectors, in France and abroad.

 

As recommended by Thibaut de La Rivière, Director of Sup de Luxe, "Luxury is a sector where requirements predominate because the end customer is increasingly demanding both in terms of the quality of the product and the service that accompanies it, and that is why training in luxury careers must be as qualitative as the world it represents".