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The use of streetwear in luxury fashion

Streetwear is much more than just a clothing trend. It's a way of life, an artistic expression rooted in urban culture. Discover its influence on luxury in our article dedicated to this trend.

What is streetwear?

Streetwear is much more than just a clothing trend. It's a way of life, an artistic expression rooted in urban culture. It's a fusion of fashion, art, music and a laid-back attitude that comes, as the name suggests, from the streets. This style emerged in urban neighbourhoods, carried by a generation influenced by hip-hop culture and alternative artistic movements.

The origins of streetwear

Streetwear has its roots in the working-class urban neighbourhoods of the United States, with strong beginnings in the 1970s and 1980s. Young people, in search of individuality and authenticity, began appropriating clothing from sports brands and mixing it with elements of their own style. Iconic brands such as Adidas, Nike and Puma were among the pioneers of this movement.

The link between luxury and streetwear

Over the years, streetwear has transcended its modest, underground origins to become a major force in the fashion industry, particularly in the luxury sector. Leading fashion houses have understood the importance of fusing the laid-back attitude of streetwear with the elegance and refinement associated with the world of luxury. This unexpected connection has given rise to an innovative aesthetic that has won over fashion enthusiasts the world over.

The most recognised pieces in luxury streetwear

Shoes: trainers

Trainers have become a staple of luxury streetwear. The collaboration between Nike and Dior to create the "Air Dior", for example, has taken sneakers to a whole new level. These shoes combine Nike's technical innovation with Dior's high-end aesthetic, offering a luxurious and unique experience.

The sweatshirt and hoodie

Sweatshirts and hoodies, once considered casual wear, have been reinvented by luxury brands. Balenciaga, for example, has transformed the hoodie into a fashion staple. With avant-garde designs and quality materials, the hoodie becomes a bold and sophisticated style statement.

The T-shirt

Even the humble T-shirt has found its place in the world of luxury streetwear. The collaboration between Louis Vuitton and Supreme has propelled the T-shirt to the status of streetwear icon. Premium materials and bold designs make this staple a style statement. Iconic logos reinforce the visual identity of luxury streetwear.

Denim trousers

Denim trousers, a symbol of casualness, have been reinterpreted by luxury brands to suit streetwear style. Saint Laurent, for example, has revisited jeans with modern cuts and refined details. The result is a versatile pair of denim trousers that can be worn on the streets or at chic parties.

The union of streetwear and luxury has created a new era in the fashion industry. This successful marriage of street authenticity and luxury elegance has given rise to unique and timeless pieces. From iconic trainers to avant-garde hoodies, luxury streetwear transcends boundaries to become an essential expression of contemporary creativity. The constant evolution of this fusion promises a fascinating future for those who closely follow the intersection of urban style and luxury sophistication.

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