Permanent professor at EDC Paris Business School
Experienced higher education professional with extensive experience teaching strategic marketing, branding and business development to a multicultural and diverse student body at leading international schools and universities. She has demonstrated skills in case writing, developing research methodologies and report analysis, as well as presenting information and designing innovative courses to increase student engagement. A true pioneer in luxury marketing education, responsible for the creation of highly original programmes for many Parisian business schools and the International University of Monaco. She is dedicated to improving educational performance as a faculty advisor and member of academic committees. Known for her detail-oriented research, with numerous publications including books, cases, articles and reviews, and experience as a reviewer for academic journals including the Academy of Management and the Journal of Consumer Marketing.