After a career in mass consumption - decoding trends, brand positioning, range development - Alice Darmon accompanies French and foreign startups in marketing and communication in the food industry.
Trained as a lawyer (Member of the Paris Bar), entrepreneur (contributed to the development of product ranges for Ikea, Habitat, Roche Bobois ... in France and abroad), then as Director of Licensing France and Italy for Le Poids Observatrice and member of the management committee, she then shares her experience as an author of publications for the group Les Echos / Etudes before creating her consulting agency - Creative Strategies - which assists companies in their marketing strategies. She works at Sup de luxe for French and international students who are curious and passionate about French culinary luxury. She also coaches emerging companies, for example for the Global Startup Weekend (February 2018) and Viva Technology (May 2018). "She also coaches emerging companies such as Global Startup Weekend (February 2018) and Viva Technology (May 2018). Her favorite quote: "It's time to light up the stars"! French cuisine is part of this roadmap! bio ...) which also inspire the different luxury sectors. His favorite quote: "It's time to light up the stars"! French cuisine is part of this roadmap!