Seaside tourism: another type of luxury tourism

Sun, fine sandy beaches, crystal clear waters... A cocktail that seems to have proved its worth since seaside tourism represents the largest share of summer leisure activities. Indeed, coasts and coastlines are attracting and seducing more and more people. Let's decipher this business model, between famous destinations, authentic worlds and undeniable advantages.

What is seaside tourism?

From the Latin balnearius ("relating to baths"), seaside tourism means tourism by the sea or tourism on the sea coast. In France, there are almost 5,500 km of coastline, including 1,948 km of beaches, and the coastline is the main tourist destination. If this type of tourism is the most famous in France, it is also the most famous in the world. Indeed, seaside resorts are very popular and represent a leisure activity that is constantly growing. A bit of history... The relationship we have with the sea changed radically in the 19th century, mainly because of the therapeutic virtues it was attributed. It was the time of thermal cures and stays in the most beautiful resorts of Europe to recharge one's batteries and regain one's health. At the time, these trips were reserved for a certain aristocracy, but since then they have become much more democratic, and in the 20th century seaside tourism has become accessible to the majority of people.

Where can you find seaside tourism?

Although the answer should be "wherever there is a coastline", the fact remains that the most popular resorts are found in targeted locations, renowned for their climate and their relaxed lifestyle. Indeed, the main criteria for a seaside resort are the quality of the environment, the living environment, the leisure facilities and the accommodation capacities. In Europe, they are found particularly in France, Spain, Italy, Portugal, Croatia and Greece. A very active sector, seaside tourism is recruiting more and more and wishes to diversify its activities to meet the growing demands of customers. Hotel management, catering, marketing, purchasing... If you want to train for a career in tourism, the Luxury Bachelor at Sup de Luxe is the course that meets the current needs of brands and industry players. 

What are the advantages of seaside tourism?

Whether you are looking for the most beautiful views, relaxation, discovering island life or sampling typical dishes, it is clear that seaside tourism offers many advantages when it comes to holidays. This is why summer destinations do everything to ensure that their guests have a change of scene and enjoy the appropriate facilities. Beach tourism also allows for the development of economic activities in a whole region or even a country. Indeed, it facilitates entrepreneurship and the development of businesses. This is illustrated by the increase in yachting and water sports activities, the boom in maritime cruises or boat hire, regattas, training courses, excursions, etc. There is also a craze for the art of dining and all the related businesses. It should also be noted that, in the face of mass tourism, a new model is emerging which advocates sustainable tourism, both environmentally and socially.  

The 4 best seaside resorts in France

Clear waters and endless beaches, there's no need to go to the other side of the world to experience a quality seaside getaway. Follow the guide to the most beautiful resorts in France.

Saint Tropez (Var)

Located in the Var department, on the shores of the mythical gulf and opposite the town of Sainte Maxime, Saint Tropez is a veritable institution on the French Riviera.

If the city attracted international stars in the 1960s, it still seduces for its beaches and its unique nightlife. Its past as a fishing village has also been preserved and there is a quaint, vintage feel to the famous place.

Porto-Vecchio (Corsica)

Portivechju in the Corsican language, is the third largest city in Corsica in terms of population, after Ajaccio and Bastia. Corsica is a top destination because it offers a variety of unique panoramas and breathtaking beaches. Palombaggia, for example, with its stretch of sand surrounded by pine trees, or Santa Giulia, whose waters are reminiscent of a lagoon. No need to draw you a picture...

Deauville (Normandy)

A popular destination for Parisians, Deauville is renowned for its quality of life, its immense beaches and the unique atmosphere that reigns there. A luxury holiday resort since the 1800s, it is also known for its large casino, golf courses, horse racing and American Film Festival.

The Pink Granite Coast (Brittany)

Wild islands, protected coasts, eponymous hiking trail, fishing and seafood tasting... For years, Brittany has fascinated and welcomed thousands of visitors each season in search of authenticity, wilderness and freedom. A real playground to experience as a family or as a couple for a sustainable and conscious tourism.