SCHOOL NEWS

31 | 10 | 19

Ralph Chami, alumnus and Global Art Director for NOBLE PANACEA

Ralph Chami, graduate of the MBA Global Luxury Brand Management in 2018, is currently based in Dubai as Global Art Director for the luxury cosmetics brand NOBLE PANACEA.

Tell us about your experience at Sup de Luxe. Why did you choose our school?
After 10 years of work experience and a master's degree in art direction, I wanted to specialize even more in the luxury sector. It was a good time to take a break from the professional world and challenge myself with new challenges! For me, Sup de Luxe was an obvious choice. It is a school that is part of the Richemont Cartier Chair group and ranked number 1 for MBAs specializing in Luxury Marketing and International Brand Management. Moreover, what could be better than the city of Paris to immerse yourself in this sector. In the end, it was an unforgettable experience, rich in discoveries, where I had the opportunity to forge links with friends from all over the world and meet teachers and professionals in the field.

How have your acquired skills been useful to you in entering the professional world?
I wanted to consolidate my knowledge in two major areas, namely international marketing and brand management, something I learned at Sup de luxe. It is precisely important for every DA and for every person to understand the philosophy of a brand and especially to know well the different cultures of different countries and continents, as well as the behaviour of their populations. In addition, the brand business case considered as the graduation project was very beneficial in understanding all the key steps involved in launching a new brand.

Tell us about your career and its evolution from school leaving to today
I do not hide from you that finding a job is not a snap and especially in the luxury sector. You have to be patient, curious and above all know what you want and what you would like to do. So, after I left school, I started the online research by applying to all the offers I was interested in. I had received several job offers, two of which were particularly interesting to me: one was based in Geneva and the other in Dubai. I opted for the latter because the challenge was more interesting and than asking for more for an Artistic Director to support a new luxury brand since its creation.

What is Noble Panacea's concept and ambitions?
Noble Panacea is a new brand of innovative, committed and premium cosmetics that takes root in the heart of the Scottish countryside where its founder Sir Fraser Stoddart, who was awarded the Nobel Prize for Chemistry, lived. Born of its desire to contribute to the well-being of the greatest number of people, Noble Panacea has established itself since its creation as a cosmetic brand at the forefront of innovation.

What are the latest news from your company?
The brand was officially launched on October 23, 2019!!! (www.noblepanacea.com, www.instagram.com/noblepanacea/)

What is your best memory of your Sup de Luxe experience?
One of my fondest memories is coming out as a valedictorian. It was really the result of all the sleepless nights, teamwork and my passion all year round. Not to be forgotten also all the trips we have been able to make (Switzerland, Milan, Deauville, Grasse,...) and this chance to have been part of an incredible promotion!

What would you advise students to do to succeed in the luxury sector?
I don't think there's any magic formula for success. My advice would be to be passionate about this sector which is quite difficult, to be curious, to have an eye for details and above all to remain true, to remain yourself.

What can we wish you for the rest of your career?
May the best remain to come.