Guillaume Olivié

Consultant, teacher-researcher and founder of LuxuryMetry
guillaume olivié

An acknowledged expert of business strategy and digital transformation, Guillaume Olivié has been managing complex development projects in the publishing and media industry. He has then focused on high-value added fashion and luxury businesses. His teaching activity relates to brand management and strategic marketing. Specific topics include: corporate strategy and organization, business model strategy, digital marketing and e-commerce, influencer marketing, CXM/CRM, promotion, and innovation. He is the cofounder of Bilan Patrimoine®, a heritage branding agency, and of business analytics platforms LuxuryMetry®, FashionPresence®, and WatchBridge®.