An acknowledged expert of business strategy and digital transformation, Guillaume Olivié has been managing complex development projects in the publishing and media industry. He has then focused on high-value added fashion and luxury businesses. His teaching activity relates to brand management and strategic marketing. Specific topics include: corporate strategy and organization, business model strategy, digital marketing and e-commerce, influencer marketing, CXM/CRM, promotion, and innovation. He is the cofounder of Bilan Patrimoine®, a heritage branding agency, and of business analytics platforms LuxuryMetry®, FashionPresence®, and WatchBridge®.