Speakers

Ghalia Boustani

Researcher at Paris 1 Panthéon Sorbonne
Ghalia Boustani

Ghalia Boustani is a researcher at Paris 1 Panthéon Sorbonne and holds a Doctorate degree from Ecole Supérieure des affaires. Her main research interest is in ephemeral retailing; she has developed her first research on pop-up stores in the Middle East and now is focusing her research on studying pop-up stores in Europe. She has published “Ephemeral Retailing : Pop-up stores in a Postmodern consumption era”  and  “Pop-up Retail : The Evolution, Application and Future of Ephemeral Stores” and presented her research in different marketing and retailing colloquy.

Throughout her academic journey, she has also worked closely with professionals and entrepreneurs on several projects that have added value to her research and developed a considerable amount of online content that looks at retailing in general and ephemeral retailing in particular (more on her website www.huckster.fr).