Senior retail consultant, published author and visiting lecturer
Ghalia Boustani is a retail consultant and holds a Doctorate degree from Ecole supérieure des affaires. Her main research interest is in ephemeral retailing; she has developed her first research on pop-up stores in the Middle East and has focused her research on studying pop-up stores in Europe. She has published “Ephemeral Retailing : Pop-up stores in a Postmodern consumption era”, “Pop-up Retail : The Evolution, Application and Future of Ephemeral Stores” & “A fashion retailer's guide to thriving in turbulent times”and presented her research in different marketing and retailing colloquy.
Throughout her academic journey, she has also worked closely with professionals and entrepreneurs on several projects that have added value to her research and developed a considerable amount of online content that looks at retailing in general and ephemeral retailing in particular (more on her website www.ghaliaboustani.com & linktr.ee/gboustani).