Institut Supérieur de Marketing du Luxe / Programmes

Institut supérieur de marketing du luxe

N°1 des formations au luxe depuis 30 ans

Presentation
Gastronomic cultures require a very broad range of skills ranging from a perfect knowledge of traditions, cultures, production models, culinary trends, oenological know-how and both industrial and artisanal processes. This unique world combines emotion and sophisticated technology. It can truly unfold only by combining excellence across the entire value chain, from production to services. This exceptional and prestigious world, which is an integral part of the French tradition and a model recognized by UNESCO, is deployed through a complete mastery of marketing techniques, sales techniques, knowledge of legal data and an analysis of the management models applicable to this sector.

The Luxury Food and Wine Management MBA is designed to enable you to apprehend, understand and master the specific universe of the gourmet food industry.

Program objectives:
The teaching dispensed by the Luxury Food and Wine MBA is designed:
  • To impart all the necessary skills to future marketing, sales and distribution professionals with respect to these high-end products in France and around the world.
  • To provide a pool of young executives and entrepreneurs for the agro-alimentary sector, gastronomy, wines and spirits, in the hotel and restaurant sector.

Teaching methods:
The teaching dispensed by the Luxury Food and Wine MBA is designed:
  • Integration seminar to forge links between participants at the beginning of the program cycle.
  • Encounters and regular contacts with those who are part of the gourmet world (Key figures).
  • Visits to companies, trade fairs, creative workshops, specialized production centers in the field of gastronomic and oenological sciences.
  • Study trips
  • Support for the elaboration of each student's professional project.
Career opportunities:
The teaching dispensed by the Luxury Food and Wine MBA is designed:
  • Marketing (Brand manager, Product manager, …)
  • Management (Area manager, Department manager, Brand ambassador, Product and Business Developer, …)
  • Purchasing (Buyer, category manager, …)
  • Communication (Public Relations, Events manager, …)
  • Entrepreneur

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