I wanted to apply for the Figaro / Sup de Luxe scholarship and internship because, beyond the generous amount of the scholarship, it provides an opportunity to discover and understand the sector of publishing, in the throes of the digital revolution.
When I read the creative subject proposed, I chose to orient my response towards an atypical luxury brand, also in the midst of change. Therefore, I developed a totally new communication for the brand Loro Piana, by creating an interaction between the various numeric tools available today.
This work allowed me to be one of the 4 candidates chosen to meet with Mr. Bruno Dutel, Human Resources Director, and Mrs. Katia Sanerot, Associate Publisher of MadameFigaro.fr, for a final, decisive, interview.
After deliberation of the various members of the jury, the director of the Institut Supérieur de Marketing du Luxe informed me that I was the winner of the 2013 Figaro / Sup de Luxe Chair.
I began my internship as Assistant project manager for FigaroMedias, working alongside Ms. Elsa Vergne and Ms. Katia Sanerot.
I will do my very best to honor this exceptional opportunity which has been given me, and thank Le Figaro and Sup de Luxe.
- Angelique Lelong