MBA/MS.c Food & Wine International Management

The MBA/MS.c Food and Wine International Management is designed to enable you to apprehend, understand and master the specific universe of the gourmet food industry and its current evolutions.

October 2021
Full time
English
16,500€/year*
1 or 2 year(s)

MBA/MS.c Food and Wine International Management

 

The MBA/MS.c Food and Wine International Management is designed to enable you to apprehend, understand and master the specific universe of the gourmet food industry and its current evolutions.

This program combines gastronomic and oenological know-how with sales, marketing, communication and global distribution techniques and is a key player in higher education.

 

"Defend the image of France but know the taste of foreigners"  Florence and Daniel Cathiard, owners of Château Smith Haut Laffite

 

The MBA/MS.c Food & Wine International Management course is designed to :

- Transmit all the necessary skills to future professionals in the marketing, sales and distribution of these high-end products in France and abroad.

- To constitute a pool of young executives and entrepreneurs for the food industry, gastronomy, wines and spirits, but also the hotel and restaurant business.

 

"This program is a fundamental idea and an absolute necessity" Thierry Desseauve Wine journalist

 

Why joining our mba/msc food & wine international management?

  • Our Master of Science is made for you if:
  • You aspire to take up a managerial role in the intriguing field of wine, food and related industries
  • You want to discover how to be successful in the wine, food and gastronomy businesses
  • You want the opportunity to interact with international leaders in these sectors
  • You need to be more specialized in order to progress in your career
  • You are ready for the challenge of a specialized and intense business programme
  • You are inspired by France’s cultural heritage and Excellence in these sectors

 

Degree Awarded

  • Master of Science in Wine/Spirits & Art de vivre Management
  • “Marketing & Sales Manager in luxury goods & services” Professional Certification Level 7 (master’s degree Level) registered in the RNCP and recognized by the French Government

 

Program’s rationale & goal

Wine, Food the French gastronomy constitute an ever-changing ecosystem, a fragmented industry, a complex yet fascinating one. To gain an understanding of the product and the marketplace it’s necessary to have solid technical bases, but also to be able to develop an holistic vision of management (Finance, Marketing, Supply Chain, Strategy…).

 

PROGRAM OF THE FIRST YEAR

 
Semester 1
 
Ethics and corporate social responsibility
Entrepreneurship ecosystem
Corporate finance
Strategic diagnosis
Management information system and project management
Self-actualization
International finance and risk management
End of studies thesis
Career development
 
 
Semester 2
 
Digitization of the international luxury world
Organization of a global luxury event
Marketing strategy 
Merchandising
Communication plan 
Advanced law for international organizations
 

 

PROGRAM OF THE SECOND YEAR

3 types of courses:

  • Management courses applied to Wine, food and gastronomy industries
  • Wine, food and gastronomy industry courses
  • Personal and Career development

 

ECONOMIC AND ENVIRONMENTAL REALITIES OF GASTRONOMY

To give a cultural, social and economic approach to food production and consumption in history and in the world.

  • Weight of food industries in the world (by sector and country)
  • Presentation of sector activities (oenology, food industries ...)
  • Main players in the sector worldwide
  • Cultures and tastes / national traditions and standardization of tastes
  • French identity: history of the terroir and typical products
  • Gastronomic tourism, literature and gastronomic press, food iconography
  • French regional kitchens
  • French wines
  • Wines and alcohols of the world
  • World cuisines (China, Italy, Japan, Spain, Brazil, India etc.)

STRATEGY AND DEVELOPMENT OF GASTRONOMIC COMPANIES

  • To master the techniques and know-how necessary for the good development of gastronomic companies and the export of their products.
  • Manage with a strategic vision of international business
  • Learn strategies for conquering foreign or global markets
  • Strategy of gastronomic companies
  • Marketing and merchandising of gastronomic products
  • Distribution of gastronomic products
  • Consumers and customers
  • New Experiential Places
  • Sale of gastronomic products
  • International trade of gastronomic products
  • Logistics and transport of gastronomic products
  • The quality
  • Communication and advertising of gastronomic products
  • Study of the competition

LEGAL AND FINANCIAL FRAMEWORK OF GASTRONOMIC COMPANIES

  • Law
  • To give future managers the necessary legal knowledge by insisting on the specific requirements of the sector, particularly because of health rules and counterfeiting.
  • Management / Finance
  • Understand and master the different financial aspects of the company

Grands Témoins CONFERENCES

  • Meetings with experts and professionals who come to tell their experiences: top chefs, CEOs, journalists, entrepreneurs, headhunters, etc. (see presentation)

SEMINARS

  • Around gastronomic and oenological products, visits of production units, trade shows, study trip in the region ... (see presentation)

MISSIONS

  • Missions entrusted by companies in the sector
  • Case studies (strategy, marketing, export...)

BUSINESS CASE FREELY CHOSEN BY THE STUDENT BUT FRAMED WITH METHODOLOGICAL BASES

  • Around a problematic of a sector or a project of creation or development of a company.

 

 

Learning Model

  • Our Master of Science requires a full-time commitment. The lecture calendar includes morning and afternoon sessions, plus on certain days the lectures will extend into the evening.
  • Your learning is guaranteed by an advanced and participatory teaching method that includes lectures, exercises, problem-based learning cases, field projects, corporate visits & seminars and guest speaker sessions.

 

 

This program leads to a range of business skills:

Around one hundred alumni from this program have joined major internationally renowned companies in France or abroad such as La Grande Epicerie, Fauchon, the Ritz Paris, Hediard, Alain Ducasse, Caves du Haut Poitou, Mariages Frères Potel et Chabot, le Bristol, Raynier Marchetti, Pernod Ricard, Baccardi, Cognac Teyssendier, Groupe Gira, Groupe Hilton, Pommery...

 

They mainly hold positions related to :

  • Marketing (Brand manager, Product manager, …)
  • Management (Area manager, Department manager, Brand ambassador, Product and Business Developer, …)
  • Purchasing (Buyer, category manager, …)
  • Communication (Public Relations, Events manager, …)
  • Marketing Director for a food or wine brand / a gastronomic caterer
  • Director of food and beverage service in hotel/palace
  • International Business Developer or area managers for food or wine  or gastronomic caterer brands
  • Department manager for a specialized retailer
  • Category manager for food or wine or gastronomic caterer brands
  • Director of wine brand/house
  • Ecotourism or gastronomic marketing/event manager

 

Some alumni have created their own companies such as Christophe Brucker with a new concept of wine tasting and sales in Bordeaux or Alienor de Menthière with Appart Gourmand Paris. Others have specialized in consulting in the food industry or wines and spirits.

 

Eligibility

  • A 3-year bachelor’s degree in any field from a recognized university with strong academic performance or a 4-year bachelor’s degree to enter the second year
  • A good command of English;
    • English Proficiency test for non-native speakers: reach a B2 level according to the CEFR classification (example: minimum TOEIC score of 750)
    • Native English speakers or candidates who have had two years of courses taught in English are exempt.
  • No prior knowledge of French is needed; however French language classes are mandatory for non-French speakers as part of the program.
  • A GMAT/GRE score is optional, not mandatory.

 

Selection Process

  • A selection committee examines the application file considering the candidate's qualifications and professional experience.
  • If the application submission is judged satisfactory, candidates undergo a face-to-face/via Skype, or telephone interview. The interview lasts about 30 minutes is based on a typical job interview.
  • Successful candidates will be admitted based on the application package and the interview.

 

Selection Timeline

  • The selection process is ongoing yearlong.
  • Applications are examined on a rolling basis and, given the high number of applications, those received much in advance of the deadline have a greater chance of being admitted. Therefore, it is in your best interest to submit your application as early as possible.
 

 

*Tuition fees :

 French and international students :

- 33.000€ for two years
 
- 20.000€ for the second year alone

 

The rate indicated is subject to deductions according to the terms of payment.