MBA Luxury Brand Marketing and International Management

The MBA Luxury Brand Marketing and International Management has been the reference for 30 years and recognized as the best training for and by the sector.

November 2019
Class and internships
French / English
MBA 1 : 12.500 € MBA 2 : 17.500
1 or 2 year(s)

MBA Luxury Brand Marketing and International Management

 

Ranked number 1 for 28 years and recognized as the best training for and by the sector, the MBA Luxury Brand Marketing and International Management is a comprehensive training designed by professionals and specialists in activity. Some courses may be in english. Missions and cases entrusted by the companies allow the students to put into practice the knowledge acquired during the courses.

 

This program recognized Level I by the State is registered at the Répertoire National des Certifications Professionnelles (RNCP).

 

1st year "Fundamentals"

Master the essential tools to the understanding of marketing and business in the sector of Luxury brands and Homes.

  • From September to July

  • Semester 1 in progress

  • Semester 2 in internship

  • 60 ECTS credits

 

2nd year

  • Teaching runs from September to July
  • In evening classes: from 18h30 to 21h30, from Monday to Friday and some Saturdays during the year.
  • 60 ECTS credits
  • This schedule allows future graduates to continue their professional activity or to complete one or more internships in companies, a must to reinforce the knowledge of this sector.

 

Design Management Project by Sup de Luxe

 

Built by its professors and speakers and its powerful network of professionals Sup de Luxe launched in September 2016 the Design Management Project by Sup de Luxe.

This transversal and professionalising module gives the keys to learn how to work in project mode, in the new conditions encountered by the manager and the companies today.

Design Management Project by Sup de Luxe prepares and trains future managers for these new challenges.

 

The main objectives:

  • Learn how to pilot a project

  • Become familiar with new innovative methods

  • Work in a professional and demanding way

  • Develop Team Building

A varied and innovation-oriented pedagogy:

  • Lectures

  • Codesign group workshops for scenarios

  • Meetings with professionals.

 

Design Management is a global process of organization of the company.

 

 

1st year

  • General and sectoral knowledge of luxury 
    • History of luxury
    • History of brands
    • The different sectors
  • Fundamentals of luxury marketing
    • Introduction to luxury Marketing
    • Strategic and Operational Marketing
    • Experiential marketing
    • Digital Marketing
    • Visual Merchandising
  • Communication of luxury brands
    • Introduction to communication
    • Understanding the new challenges of the luxury sector
    • Media and non-media communication tools
    • The role of advertising representation and visuals for luxury brands
    • How to perpetuate the vision and history of luxury brands
  • Business fundamentals
    • Luxury markets
    • Distribution methods
    • Operations and team management
  • Operations management
    • Marketing in the luxury industry
    • The characteristics of the luxury industry and the description of positions
    • The customer and the luxury market
    • Brand equity and Brand management
    • Price, distribution and communication in the industry
  • Team management
    • Management & leadership
    • Communication
    • Values
    • Corporate Culture
    • Team building
  • Personal development
    • Public speaking
    • Personal Branding
    • Networking
  • Foreign languages
  • Annual project
  • 6 Month internship

2nd year

STRATEGY

Geopolitics / geostrategy

  • Luxury goods market: key figures and growth prospects.
  • Analysis of the financial strategies and results of groups and brands.
  • Study of emerging countries, drivers of market growth.

Competitive strategies in the luxury industry

  • Analysis of product strategies, distribution and perspective of competitors.

Identity and Communication

  • Definition of brand identity and communication consistency

Trend analysis and Creativity management

  • Learn to decode trends and reconcile them with the sustainability of a luxury brand.
  • Management of creativity and its expressions.

 

MARKETING & COMMUNICATION

Marketing

  • Understanding the client: psychology and behaviour.
  • Market analysis: definition of a target, potential study.
  • Building a strong brand: identity, creation, positioning, differentiation.
  • Development of the offer: sectorial variations and price positioning.

Specificities of communication in the luxury sector

  • Advertising creation codes.
  • Communication strategies / Media strategy and budget negotiation.
  • Digital Communication.
  • Public relations and event communication.
  • Editing.

Digital

  • Understand the interest of social networks: webmarketing, communication, e-commerce.
  • CRM, intelligence and business intelligence.
  • Understand the job of the community manager.

Management & Administration

  • Quality approach
  • Implementation and control of quality monitoring.

Distribution and logistics

  • Changes in distribution methods: selective distribution, retail distribution, e-commerce...
  • Techniques & legislation.
  • Inventory management.
  • Merchandising: the creative and business axes of strategic merchandising, learning to analyze and manage a space.

International Trade

  • Understand the importance of inter-culturality and local specificities.
  • International development of the luxury business.
  • Build an export business plan.

Sales

  • Traditional and innovative sales techniques.
  • Development of the relationship and customer service.

Management / Finance

  • Understand and master the different financial aspects of the company, in particular the calculation of margins and coefficients.

Business Law

  • Legal rules specific to the luxury sector.

Ethics and Governance

  • Respect and development of human and behavioural qualities in the organization.
  • Sustainable development and social responsibility.

GENERAL CULTURE

History of luxury

  • The major phases in the history of the luxury industry.
  • History of fashion.
  • Luxury & Art.

 

COACHING

Professional life and personal development

  • Determine one’s professional project.
  • Valuing your career, knowing how to sell yourself.
  • Prepare for job interviews.
  • Learn to optimize all aspects of your personality

 

 

 

This MBA is for:

  • French and foreign students holding at least a third-year university level diploma
  • Professionals wishing to specialize in luxury
  • Entrepreneurs with business creation projects in this field

 

You can integrate this program

  • At a third-year university level diploma, presenting the MBA 1 "Fundamentals"
  • At a fourth or fifth-year university level diploma, directly presenting the MBA
  • For professionals, through the validation of prior learning (VAE) after study of admissibility and interview file

 

Admission to the Superior Institute of Luxury Marketing takes place in two stages

  • pre-selection from the application file
  • convocation to an individual interview with a jury of professionals of the sector