Luxury Food and Wine Management MBA

Become a new expert of the luxury food & wine sector.

Year 1 September - Year 2 November
Class and internships
French / English
Year 1 : 14,500€ - Year 2 : 17,500€
1 or 2 year(s)

Luxury Food and Wine Management MBA

Gastronomic cultures require a very broad range of skills ranging from a perfect knowledge of traditions, cultures, production models, culinary trends, oenological know-how and both industrial and artisanal processes. This unique world combines emotion and sophisticated technology.  It can truly unfold only by combining excellence across the entire value chain, from production to services. This exceptional and prestigious world, which is an integral part of the French tradition and a model recognized by UNESCO, is deployed through a complete mastery of marketing techniques, sales techniques, knowledge of legal data and an analysis of the management models applicable to this sector.

The Luxury Food and Wine Management MBA is designed to enable you to apprehend, understand and master the specific universe of the gourmet food industry.


The title Manager in Marketing and Sales of Luxury Products Level I, issued under the authority of ED Sup de Luxe, code NSF 312m, is registered with the RNCP by ministerial decree of 27/12/2018, published in the OJ of 4 January 2019, subject to validation of the different blocks of skills.


Program objectives

The teaching dispensed by the Luxury Food and Wine MBA is designed:

  • To impart all the necessary skills to future marketing, sales and distribution professionals with respect to these high-end products in France and around the world.
  • To provide a pool of young executives and entrepreneurs for the agro-alimentary sector, gastronomy, wines and spirits, in the hotel and restaurant sector.


Teaching methods

  • Integration seminar to forge links between participants at the beginning of the program cycle.
  • Encounters and regular contacts with those who are part of the gourmet world (Key figures).
  • Visits to companies, trade fairs, creative workshops, specialized production centers in the field of gastronomic and oenological sciences.  
  • Study trips
  • Support for the elaboration of each student's professional project.


Career opportunities

  • Marketing (Brand manager, Product manager, …)
  • Management (Area manager, Department manager, Brand ambassador, Product and Business Developer, …)
  • Purchasing (Buyer, category manager, …)
  • Communication (Public Relations, Events manager, …)
  • Entrepreneur



1st year

  • General and sectoral knowledge of luxury 
    • History of luxury
    • History of food and wine and spirits brands
    • The different sectors
  • Fundamentals of luxury marketing
    • Introduction to luxury Marketing
    • Strategic and Operational Marketing
    • Experiential marketing
    • Digital Marketing
    • Visual Merchandising
  • Communication of luxury brands
    • Introduction to communication
    • Understanding the new challenges of the luxury sector
    • Media and non-media communication tools
    • The role of advertising representation and visuals for luxury brands
    • How to perpetuate the vision and history of luxury brands
  • Business fundamentals
    • Luxury markets
    • Distribution methods
    • Operations and team management
  • Operations management
    • Marketing in the luxury industry
    • The characteristics of the luxury industry and the description of positions
    • The customer and the luxury market
    • Brand equity and Brand management
    • Price, distribution and communication in the industry
  • Team management
    • Management & leadership
    • Communication
    • Values
    • Corporate Culture
    • Team building
  • Personal development
    • Public speaking
    • Personal Branding
    • Networking
  • Foreign languages
  • Annual project
  • 6 Month internship



2nd year

  • Knowledge of the markets, players and opportunities in the sector - in France and internationally
  • Main socio-cultural issues in the sector
  • A world tour of cuisines, terroirs and grape varieties
  • Product marketing
  • New experimental areas
  • Product strategy and company strategy
  • Financial management
  • Legal environment
  • personal development
  • Annual project
  • Internship or day job

Admission requirements

Year 1:  Bac +3

Year 2:  Bac +4/5 and professionals, fluent in English

Admission is granted after a review of the application file and an interview with a jury of professionals in the sector



Year 1:  Courses taught in French and English

Year 2:  Courses taught in English (level B2 minimum)


Rhythm of the cycle

Year 1:  one semester of daytime courses from Monday to Saturday from mid-September to the end of February / one semester of internship from March to the end of August

Year 2:  evening classes (18h30/21h30), Monday to Friday + a few Saturdays / internship or job during the day