MBA Luxury Brand Marketing and International Management

Digital & Luxury Marketing specialization

September 2022
Class and internshipsOn site
16,000€ /year*
1 or 2 year(s)

MBA Luxury Brand Marketing and International Management

Digital & Luxury Marketing specialization


The Digital Marketing and Luxury specialization within the MBA Luxury Brand Marketing and International Management is a complete training designed by professionals and specialists in order to prepare students for the digital and technological revolution that is transforming the luxury sector.


First year : "Fundamentals"

Master the essential tools to the understanding of marketing and business in the sector of Luxury brands and Homes.

  • From September to July

  • Semester 1 in progress

  • Semester 2 in internship

  • 60 ECTS credits


Second year

  • From September to July

  • In evening classes: from 6:30 pm to 9:30 pm, from Monday to Friday and some Saturdays during the year.

  • 60 ECTS credits

This schedule allows future graduates to continue their professional activity or to complete one or more internships in companies, a must to reinforce the knowledge of this sector.



Supervised by its professors, lecturers and its powerful network of professionals Sup de Luxe launched, in September 2016, the Design Management Project by Sup de Luxe. This transversal and professionalising module gives the keys to learn how to work in project mode, in the new conditions encountered by the manager and the companies today. The Design Management Project by Sup de Luxe prepares and trains future managers for these new challenges.

The main objectives:

  • Learn how to pilot a project

  • Become familiar with new innovative methods

  • Work in a professional and demanding way

  • Develop Team Building

A varied and innovation-oriented pedagogy:

  • Lectures

  • Codesign group workshops for situational role plays

  • Meetings with professionals.

Design Management is a global process of organization of the company.


This program delivers the title of Marketing and Sales Manager in luxury products and services, registered in the RNCP**  by decree of 26/01/2022, NSF code 312m - professional certification level 7.

** The granting of the RNCP title is the responsibility of the certifier and is subject to a specific procedure.


  • Number of students: 81

  • Satisfaction rate: 4,6/5

  • Integration rate: 96

  • Dropout rate: 0.99%

  • Return rate to the survey: 100%

(source: satisfaction and insertion surveys conducted by the school)


Validation of acquired experience (VAE) :

Working professionals can apply to have their skills acquired in a professional situation recognized through a VAE process subject to an application being submitted more than 9 months before the graduation jury.

For more information, please contact our Admissions Department by email at or by phone at +33 (0)7 64 77 50 51


Classes will be held on the Paris La Villette campus (15 rue de Cambrai 75019 Paris).

If you have a disability, please visit our Accessibility page.


For more information, contact us.


First year

  • General knowledge and specific understanding of the luxury sector
  • Fundamentals of luxury marketing
  • Luxury brand communication strategies
  • Fundamentals of business
  • Operational management
  • Team management
  • Personal development
  • Foreign languages
  • Personal project
  •  6-month internship


Second year


  • Geopolitics / geostrategy
  • Competitive strategies in the luxury industry
  • Identity and communication
  • Analyzing trends and managing creativity

Marketing & Communication

  • Marketing
  • Specific demands of communication in the luxury sector
  • Management
  • Sales
  • Management / Finance
  • Ethics and Governance

Digital & Luxury Marketing

  • Tradition and digitalization: modernization in the luxury sector
  • Online retail: the future of luxury?
  • Digital revolution and online sales: what are the implications for the luxury sector?
  • The paradox of online luxury retail
  • Digital and luxury: what is the impact on the customer experience and brand equity?
  • Multichannel strategy and brand equity
  • Customer experience: expectations in the luxury sector
  • Technology and the accessibility of fashion

General culture

  • History of luxury


  • Professional life and personal development

Some courses may be in English.

For more details on the programme, please fill in our information request form.


Learning model

The program will consist of theoretical courses, lectures and internships.

The methods of evaluation are : Continuous, partial, and DMP.


The MBA Luxury Brand Marketing and International Management allows students to acquire skills related to different professions, such as :

  • Marketing manager
  • Development manager or group manager
  • Brand or product manager
  • Head of sector or head of department
  • Purchasing manager
  • Production manager
  • Visual merchandising manager
  • Press officer
  • Public Relations, Event Manager
  • Brand manager


Alumni testimonies


"It was an enriching year with a lot of great encounters that allowed me to appreciate what the world of luxury represents and its tremendous potential for influence and growth."

Marine Monloubou, 2014


"The interest and benefits of this course lie in its content: courses presented by professionals from the luxury sector who know what they are talking about, and Grands Témoins conferences presented by essential pillars of this industry."

Albane Weber, 2019


Admission requirements

You can integrate this program :

  • In first year, at a third-year university level diploma
  • In second year, at a fourth or fifth-year university level diploma, or a Master


Candidates profile

This MBA is for :

  • French and foreign students holding at least a third-year university level diploma or RNCP level 6 title
  • Professionals wishing to specialize in luxury
  • Entrepreneurs with business creation projects in this field


Selection process

  • Pre-selection from the application file
  • Convocation to an individual interview with a jury of professionals of the sector

The selection process continues throughout the year


*Tuition fees :

 French and international students :

  • 32,000€ for two years 
  • 18,500€ for the second year alone

The rate indicated is subject to deductions according to the terms of payment.


For more information, feel free to contact us on the Admissions number at the bottom of our website, or by filling out a contact form.