Once the preserve of a privileged few, luxury is now accessible to most people and is present in all fields that deal with beauty and entertainment, as well as cars, fashion and restaurants. As heir to a longstanding tradition, France holds the first place on the international market of luxury goods. The immense potentialities of this sector on the economic plane goes hand in hand with the fierce competition – present and to come – involving the prestigious brands and the large groups.
Young managers who wish to succeed in this field must master the art of marketing and its specific applications to the international distribution of luxury products.
Created by CARTIER in 1990, the Institut Supérieur du Marketing du Luxe offers to students and young professionals specialised MBA courses in LUXURY BRAND MARKETING AND INTERNATIONAL MANAGEMENT.
This training is the key to the discovery, understanding and mastery of the secrets and techniques of the world of luxury.
